🆚 LinkedIn vs. WhatsApp

Compare technologies based on real-world usage data *

📈 LinkedIn is four times more popular than WhatsApp.
🌎 LinkedIn is more popular in the United States, the United Kingdom, and India.
🌎 WhatsApp is more popular in Brazil, Indonesia, and Russia.

Type

Social media platform

Instant messaging app

About

LinkedIn is a business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies.

It offers professional profiles, company pages, job postings, and B2B marketing and recruiting tools for businesses. Premium members also gain access to LinkedIn Learning, an online education platform offering professional courses and skill development resources.

WhatsApp is an instant messaging and Voice over IP (VoIP) service owned by Meta.

It allows users to send text and voice messages, share photos, videos, documents, and locations, make voice and video calls including group calls, supports end-to-end encryption, and provides a Business API for large-scale messaging and automation.

Headquarters

Mountain View, California, United States

Menlo Park, California, United States

Website

linkedin.com #9

whatsapp.com #48

Pricing

Free version ✔️

Premium Career$29.99/month

Premium Business$59.99/month

Recruiter Lite$170/month

Recruiter$835/month

Free ✔️

WhatsApp Business, US rate per conversationFree version ✔️1,000 free service conversations/month
Marketing$0.025
Authentication$0.0135
Utility$0.004
Service$0

Popularity

Determined by the number of sites using each technology.

The LinkedIn social media platform is 4 times more popular than WhatsApp.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn is more popular in the United States, the United Kingdom, and India, while WhatsApp is more popular in Brazil, Indonesia, and Russia.

United States

United Kingdom

India

Brazil

Germany

France

Spain

Netherlands

Italy

Australia

Awards

🥇 Most popular in the United States in the Job Boards category.
🥇 Most popular in the United Kingdom in the Job Boards category.
🥇 Most popular in Germany in the Job Boards category.
🥇 Most popular in France in the Job Boards category.
🥇 Most popular in the Netherlands in the Job Boards category.

🥇 Most popular in Brazil in the Instant Messaging category.
🥇 Most popular in India in the Instant Messaging category.
🥇 Most popular in Spain in the Instant Messaging category.
🥇 Most popular in Turkey in the Instant Messaging category.
🥇 Most popular in Indonesia in the Instant Messaging category.

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn is more popular among sites focused on business, marketing and merchandising, and education and reference, while WhatsApp is more commonly used on fashion and beauty, and real estate sites.

Business

Marketing/Merchandising

Education/Reference

Internet Services

Online Shopping

Health

Software/Hardware

Non-Profit/Advocacy/NGO

Blogs/Wiki

Travel