🆚 LinkedIn vs. X

Compare technologies based on real-world usage data *

📈 X is slightly more popular than LinkedIn.
🌎 X is more popular in the United States, the United Kingdom, and Germany.
🌍 LinkedIn is more popular in Australia, Switzerland, and Belgium.

Type

Social media platform

About

LinkedIn is a business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies.

It offers professional profiles, company pages, job postings, and B2B marketing and recruiting tools for businesses. Premium members also gain access to LinkedIn Learning, an online education platform offering professional courses and skill development resources.

X, formerly known as Twitter, is a social media platform that allows users to post short messages, images, and videos.

It supports posting ("posts" replaced "tweets" after rebranding), reposting, live audio Spaces, direct messages, hashtags, mentions, and an AI assistant called Grok that can reply to posts, answer questions, and generate images.

Headquarters

Mountain View, California, United States

Bastrop, Texas, United States

Website

linkedin.com #9

x.com #12

Pricing

Free version ✔️

Premium Career$29.99/month

Premium Business$59.99/month

Recruiter Lite$170/month

Recruiter$835/month

Free version ✔️

X PremiumBasic$3/month
Premium$8/month
Premium+$16/month

Popularity

Determined by the number of sites using each technology.

The X social media platform is 1.5 times more popular than LinkedIn.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

X is more popular in the United States, the United Kingdom, and Germany, while LinkedIn is more popular in Australia, Switzerland, and Belgium.

United States

United Kingdom

Germany

Spain

France

Japan

India

Netherlands

Italy

Canada

Awards

🥇 Most popular in the United States in the Job Boards category.
🥇 Most popular in the United Kingdom in the Job Boards category.
🥇 Most popular in Germany in the Job Boards category.
🥇 Most popular in France in the Job Boards category.
🥇 Most popular in the Netherlands in the Job Boards category.

🥇 Most popular in Japan in the Social Media category.
🥇 Most popular in Saudi Arabia in the Social Media category.
🥇 Most popular in Nigeria in the Social Media category.
🥇 Most popular in Ghana in the Social Media category.
🥇 Most popular in Uganda in the Social Media category.

Popularity by domain category

Determined by the number of sites in each category.

X is more popular among sites focused on marketing and merchandising, education and reference, and Internet services, while LinkedIn is more commonly used on business, finance and banking, and travel sites.

Business

Marketing/Merchandising

Education/Reference

Internet Services

Online Shopping

Blogs/Wiki

Health

Entertainment

Non-Profit/Advocacy/NGO

Software/Hardware