🆚 MailerLite vs. Yotpo

Compare technologies based on real-world usage data *

Type

Email marketing platform
Loyalty management platform

About

MailerLite is an email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

It features a drag-and-drop email editor, automation workflows, subscriber segmentation, A/B testing, pop-ups and landing pages, and built-in analytics.

Yotpo is a cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

It provides tools to collect and display reviews, trigger automated SMS and email flows based on customer behavior, build rewards and referral programs to increase repeat purchases, manage recurring subscriptions and notifications, and segment audiences for targeted campaigns.

The platform integrates with over 180 third-party systems, including major e-commerce platforms such as Shopify, BigCommerce, Magento, WooCommerce, and Salesforce Commerce Cloud.

Headquarters

San Francisco, California, United States
New York, United States

Website

Pricing

Marketing
Free version ✔️1 user, 500 subscribers, 12K monthly emails
Growing Business
(3 users, unlimited emails)
$10+/month
Advanced
(unlimited users, unlimited emails)
$20+/month
Transactional
Free version ✔️500 emails, 10 email verification credits
Hobby
(5K emails)
$7/month
Starter
(50K+ emails, 100 SMS)
$35+/month
Professional
(50K+ emails, 150 SMS)
$110+/month
Emails
Free version ✔️Up to 10,000 emails per month
20K$15/month
30K$30/month
50K$60/month
100K$135/month
500K$535/month
Price per SMS$0.0072 + carrier fees
Loyalty & Referrals
Free version ✔️
Pro$199+/month
Premium$799+/month
Reviews & UGC
Starter$15+/month
Pro$169+/month
Premium$699+/month

Categories

Email Marketing › Rank #5
Email Marketing › Rank #6
Loyalty Management › Rank #1
Customer Reviews › Rank #7

Popularity

Determined by the number of sites using each technology.

The MailerLite email marketing platform is 1.1 times more popular than Yotpo.
Total websites

Market share

Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

MailerLite is more popular in the United Kingdom, Poland, and Canada, while Yotpo is more popular in the United States, Australia, and Finland.
United States
United Kingdom
Poland
Australia
Canada
France
Netherlands
Germany
Spain
Lithuania

Awards

Popularity by domain category

Determined by the number of sites in each category.

MailerLite is more popular among sites focused on blogs and wiki, business, and education and reference, while Yotpo is more commonly used on online shopping, fashion and beauty, and marketing and merchandising sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Blogs/Wiki
Business
Education/Reference
Entertainment
Health
Sports
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#6,041
View more ➝
Name
Rank
#5,429
#6,612
#7,148
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.