🆚 Meta Pixel vs. Pinterest Tag

Compare technologies based on real-world usage data *

Type

Ad tracking tool
Ad tracking tool

About

Meta Pixel is a tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

It supports standard and custom events, cross-device tracking, audience retargeting, advanced matching of customer data, and integration with the Conversions API for server-side event sharing.

The Pinterest Tag allows you to track actions people take on your website after viewing your ad on Pinterest.

Headquarters

Menlo Park, California, United States
San Francisco, California, United States

Website

Categories

Ad Tracking › Rank #1
Ad Tracking › Rank #8

Popularity

Determined by the number of sites using each technology.

The Meta Pixel ad tracking tool is 23 times more popular than Pinterest Tag.
Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Meta Pixel is more popular than Pinterest Tag in all countries.
United States
United Kingdom
Brazil
Australia
Italy
Spain
Poland
Germany
India
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Meta Pixel is more popular than Pinterest Tag in all market segments.
Online Shopping
Business
Marketing/Merchandising
Education/Reference
Blogs/Wiki
Internet Services
Travel
Fashion/Beauty
Entertainment
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#435
#484
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.