🆚 Meta Pixel vs. Pinterest Analytics

Compare technologies based on real-world usage data *

📈 Meta Pixel is four times more popular than Pinterest Analytics.
🌎 Meta Pixel is more popular in the United States, the United Kingdom, and Brazil.
🌍 Pinterest Analytics is more popular in Iran, Afghanistan, and Sierra Leone.

Meta Pixel

Pinterest Analytics

Type

Ad tracking tool

About

Meta Pixel is a tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

It supports standard and custom events, cross-device tracking, audience retargeting, advanced matching of customer data, and integration with the Conversions API for server-side event sharing.

Pinterest Analytics shows you what paid and organic published content resonates most on Pinterest.

Headquarters

Menlo Park, California, United States

San Francisco, California, United States

Website

facebook.com #2

analytics.pinterest.com

Popularity

Determined by the number of sites using each technology.

The Meta Pixel ad tracking tool is 4 times more popular than Pinterest Analytics.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Meta Pixel is more popular in the United States, the United Kingdom, and Brazil, while Pinterest Analytics is more popular in Iran, Afghanistan, and Sierra Leone.

United States

United Kingdom

Brazil

Australia

Italy

Germany

India

Spain

France

Poland

Awards

🥇 Most popular in the United States in the Ad Tracking category.
🥇 Most popular in the United Kingdom in the Ad Tracking category.
🥇 Most popular in Australia in the Ad Tracking category.
🥇 Most popular in Italy in the Ad Tracking category.
🥇 Most popular in Brazil in the Ad Tracking category.

🥇 Most popular in Iran in the Ad Tracking category.
🥈 Second most popular in Bangladesh in the Ad Tracking category.
🥈 Second most popular in Nepal in the Ad Tracking category.
🥉 Third most popular in the United States in the Ad Tracking category.
🥉 Third most popular in the United Kingdom in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

Meta Pixel is more popular among sites focused on online shopping, business, and marketing and merchandising, while Pinterest Analytics is more commonly used on blogs and wiki, real estate, and restaurants sites.

Online Shopping

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Travel

Fashion/Beauty

Entertainment

Health