🆚 Microsoft Advertising Tracking vs. Pinterest Analytics

Type

Ad tracking tool
Ad tracking tool

About

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

Pinterest Analytics is a performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.

It provides metrics such as impressions, saves, engagements, Pin clicks, outbound clicks, and video views, along with dashboards highlighting top Pins and boards over recent periods.

Read more…

Headquarters

Redmond, Washington, United States
San Francisco, California, United States

Website

Categories

Ad Tracking › Rank #5
Ad Tracking › Rank #3

Popularity

Determined by the number of sites using each technology.

The Pinterest Analytics ad tracking tool is 2.2 times more popular than Microsoft Advertising Tracking.
Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Pinterest Analytics is more popular in the United States, the United Kingdom, and Germany, while Microsoft Advertising Tracking is more popular in China, Norway, and Taiwan.
United States
United Kingdom
Germany
France
India
Netherlands
Australia
Canada
Spain
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Pinterest Analytics is more popular among sites focused on marketing and merchandising, blogs and wiki, and fashion and beauty, while Microsoft Advertising Tracking is more commonly used on online shopping, business, and software and hardware sites.
Online Shopping
Business
Marketing/Merchandising
Blogs/Wiki
Fashion/Beauty
Internet Services
Travel
Real Estate
Education/Reference
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#131
View more ➝

See also

🗃️ About This Data