🆚 Microsoft Advertising Tracking vs. Pinterest Tag

Compare technologies based on real-world usage data *

📈 Microsoft Advertising Tracking is three times more popular than Pinterest Tag.
🌎 Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany.
🌎 Pinterest Tag is more popular in Brazil, Colombia, and Russia.

Microsoft Advertising Tracking

Pinterest Tag

Type

Ad tracking tool

About

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

The Pinterest Tag allows you to track actions people take on your website after viewing your ad on Pinterest.

Headquarters

Redmond, Washington, United States

San Francisco, California, United States

Website

about.ads.microsoft.com

help.pinterest.com

Popularity

Determined by the number of sites using each technology.

The Microsoft Advertising Tracking tool is 2.8 times more popular than Pinterest Tag.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany, while Pinterest Tag is more popular in Brazil, Colombia, and Russia.

United States

United Kingdom

Germany

France

Netherlands

Australia

Canada

Spain

Brazil

Poland

Awards

🥉 Third most popular in China in the Ad Tracking category.
⭐ 4th most popular in Germany in the Ad Tracking category.
⭐ 4th most popular in the Czech Republic in the Ad Tracking category.
⭐ 4th most popular in Norway in the Ad Tracking category.
⭐ 4th most popular in Taiwan in the Ad Tracking category.

⭐ 6th most popular in the United States in the Ad Tracking category.
⭐ 6th most popular in Brazil in the Ad Tracking category.
⭐ 6th most popular in the Netherlands in the Ad Tracking category.
⭐ 6th most popular in Belgium in the Ad Tracking category.
⭐ 6th most popular in Austria in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising Tracking is more popular among sites focused on online shopping, business, and marketing and merchandising, while Pinterest Tag is more commonly used on blogs and wiki sites.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Travel

Internet Services

Software/Hardware

Real Estate

Finance/Banking

Health