🆚 Microsoft Advertising Tracking vs. Tiktok Pixel

Compare technologies based on real-world usage data *

📈 Microsoft Advertising Tracking is twice as popular as Tiktok Pixel.
🌎 Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany.
🌎 Tiktok Pixel is more popular in Brazil, Poland, and Italy.

Microsoft Advertising Tracking

Tiktok Pixel

Type

Ad tracking tool

About

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

The TikTok Pixel allows you to share website visitor events with TikTok via a browser.

Headquarters

Redmond, Washington, United States

Haidian, Beijing, China

Website

about.ads.microsoft.com

ads.tiktok.com

Popularity

Determined by the number of sites using each technology.

The Microsoft Advertising Tracking tool is 1.6 times more popular than Tiktok Pixel.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany, while Tiktok Pixel is more popular in Brazil, Poland, and Italy.

United States

United Kingdom

Germany

France

Netherlands

Australia

Brazil

Spain

Canada

Poland

Awards

🥉 Third most popular in China in the Ad Tracking category.
⭐ 4th most popular in Germany in the Ad Tracking category.
⭐ 4th most popular in the Czech Republic in the Ad Tracking category.
⭐ 4th most popular in Norway in the Ad Tracking category.
⭐ 4th most popular in Taiwan in the Ad Tracking category.

🥉 Third most popular in Romania in the Ad Tracking category.
🥉 Third most popular in Mexico in the Ad Tracking category.
🥉 Third most popular in Israel in the Ad Tracking category.
🥉 Third most popular in Colombia in the Ad Tracking category.
🥉 Third most popular in Malaysia in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising Tracking is more popular among sites focused on online shopping, business, and marketing and merchandising, while Tiktok Pixel is more commonly used on education and reference, entertainment, and restaurants sites.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Travel

Internet Services

Education/Reference

Finance/Banking

Software/Hardware

Health