🆚 Microsoft Identity Platform vs. Sign In with Apple

Compare technologies based on real-world usage data *

📈 Sign In with Apple is slightly more popular than Microsoft Identity Platform.
🌍 Sign In with Apple is more popular in Korea, Australia, and Spain.
🌎 Microsoft Identity Platform is more popular in the United States, Germany, and the Netherlands.

Type

Authentication service

About

The Microsoft identity platform is a cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.

Sign In with Apple is a service provided by Apple that allows users to sign in to apps and websites using their Apple IDs.

Headquarters

Redmond, Washington, United States

Cupertino, California, United States

Website

developer.microsoft.com

developer.apple.com

Pricing

Microsoft Entra IDFree version ✔️
$6+/user/month

Free version ❌

Apple Developer Program fee$99/year

Popularity

Determined by the number of sites using each technology.

The Sign In with Apple authentication service is 1.3 times more popular than Microsoft Identity Platform.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Sign In with Apple is more popular in Korea, Australia, and Spain, while Microsoft Identity Platform is more popular in the United States, Germany, and the Netherlands.

United States

Germany

Netherlands

France

Korea

United Kingdom

Australia

Spain

Poland

Italy

Awards

🥇 Most popular in Norway in the Authentication category.
🥈 Second most popular in Germany in the Authentication category.
🥈 Second most popular in the Netherlands in the Authentication category.
🥈 Second most popular in the United Arab Emirates in the Authentication category.
⭐ 4th most popular in France in the Authentication category.

🥇 Most popular in Korea in the Authentication category.
🥉 Third most popular in Japan in the Authentication category.
⭐ 4th most popular in Poland in the Authentication category.
⭐ 4th most popular in Italy in the Authentication category.
⭐ 4th most popular in Spain in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Sign In with Apple is more popular among sites focused on online shopping, marketing and merchandising, and travel, while Microsoft Identity Platform is more commonly used on business, health, and software and hardware sites.

Business

Online Shopping

Marketing/Merchandising

Travel

Education/Reference

Internet Services

Health

Entertainment

Fashion/Beauty

Real Estate