🆚 Optimizely CMS vs. Sanity

Compare technologies based on real-world usage data *

📈 Sanity is slightly more popular than Optimizely CMS.
🌎 Sanity is more popular in the United States, Norway, and the United Kingdom.
🌍 Optimizely CMS is more popular in Sweden, Denmark, and Finland.

Optimizely CMS

Sanity

Type

Content management system

About

Optimizely CMS is a cloud-based content management system with enterprise-level features and headless delivery capabilities.

It offers a Visual Builder with drag-and-drop editing, reusable templates, an integrated Digital Asset Management (DAM) system, audience segmentation for personalized content delivery, and REST and GraphQL APIs for omnichannel content distribution.

Sanity is a cloud-based headless CMS that stores content as structured data in a hosted content lake and delivers it via APIs to any frontend.

It features a customizable open-source editing Studio built with React, real-time collaboration support, its own query language for JSON called GROQ (Graph-Relational Object Queries) alongside GraphQL, an asset pipeline with image transformations, versioning, localization, and enterprise capabilities such as SSO and role-based access.

Headquarters

New York, United States

San Francisco, California, United States

Website

optimizely.com #18,258

sanity.io #10,660

Pricing

Free version ❌

$36,000+/year

Free version ✔️

Growth$15/seat/month

EnterpriseCustom

Popularity

Determined by the number of sites using each technology.

The Sanity CMS is 1.4 times more popular than Optimizely CMS.

Total websites

Market share

CMS

Popularity by country

Determined by the number of sites detected from each country.

Sanity is more popular in the United States, Norway, and the United Kingdom, while Optimizely CMS is more popular in Sweden, Denmark, and Finland.

United States

Sweden

Norway

United Kingdom

Australia

Denmark

Finland

Netherlands

Germany

Canada

Awards

🥉 Third most popular in Sweden in the CMS category.
⭐ 4th most popular in Norway in the CMS category.
⭐ 7th most popular in Finland in the CMS category.
⭐ 8th most popular in Denmark in the CMS category.
🔥 15th most popular in Australia in the CMS category.

🥈 Second most popular in Norway in the CMS category.
⭐ 10th most popular in Sweden in the CMS category.
🔥 11st most popular in Denmark in the CMS category.
🔥 11st most popular in New Zealand in the CMS category.
🔥 13rd most popular in Australia in the CMS category.

Popularity by domain category

Determined by the number of sites in each category.

Sanity is more popular among sites focused on online shopping, marketing and merchandising, and Internet services, while Optimizely CMS is more commonly used on business, health, and education and reference sites.

Business

Online Shopping

Marketing/Merchandising

Health

Education/Reference

Finance/Banking

Internet Services

Travel

Software/Hardware

Non-Profit/Advocacy/NGO