🆚 Optimizely CMS vs. Sanity

Type

Content management system
Content management system

About

Optimizely CMS is a cloud-based content management system with enterprise-level features and headless delivery capabilities.

It offers a Visual Builder with drag-and-drop editing, reusable templates, an integrated Digital Asset Management (DAM) system, audience segmentation for personalized content delivery, and REST and GraphQL APIs for omnichannel content distribution.

Sanity is a cloud-based headless CMS that stores content as structured data in a hosted content lake and delivers it via APIs to any frontend.

It features a customizable open-source editing Studio built with React, real-time collaboration support, its own query language for JSON called GROQ (Graph-Relational Object Queries) alongside GraphQL, an asset pipeline with image transformations, versioning, localization, and enterprise capabilities such as SSO and role-based access.

Headquarters

New York, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
$36,000+/year
Free version ✔️
Growth$15/seat/month
EnterpriseCustom

Categories

CMS › Rank #21
CMS › Rank #15

Popularity

Determined by the number of sites using each technology.

The Sanity CMS is 1.4 times more popular than Optimizely CMS.
Total websites

Market share

CMS

Popularity by country

Determined by the number of sites detected from each country.

Sanity is more popular in the United States, Norway, and the United Kingdom, while Optimizely CMS is more popular in Sweden, Finland, and Denmark.
United States
Sweden
Norway
United Kingdom
Australia
Finland
Netherlands
Denmark
Germany
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Sanity is more popular among sites focused on online shopping, marketing and merchandising, and Internet services, while Optimizely CMS is more commonly used on business, health, and finance and banking sites.
Business
Online Shopping
Marketing/Merchandising
Health
Finance/Banking
Education/Reference
Internet Services
Travel
Software/Hardware
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#5,440
#5,949
#7,399
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data