🆚 Ozon vs. Wildberries

Compare technologies based on real-world usage data *

Type

Online marketplace
Online marketplace

About

Ozon is a large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.

It provides sales across electronics, fashion, groceries, home goods, and media, supported by an in-house fulfillment and delivery network, seller analytics and advertising tools, payment and installment services, express delivery options, and additional verticals such as travel and digital services.

Wildberries is a major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.

It features a catalogue with hundreds of thousands of sellers and millions of SKUs, a large logistics network of tens of thousands of pickup points and warehouses, and AI-enhanced search and recommendation tools.

Headquarters

Moscow, Russia
Moscow, Russia

Website

Categories

Marketplaces › Rank #25
Marketplaces › Rank #32

Popularity

Determined by the number of sites using each technology.

The Ozon marketplace is 1.5 times more popular than Wildberries.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Ozon is more popular in Russia, the United States, and China, while Wildberries is more popular in Belarus and Armenia.
Russia
Belarus
United States
China
Ukraine
Kazakhstan
Turkey
France
Netherlands
Armenia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Ozon is more popular among sites focused on online shopping, marketing and merchandising, and business, while Wildberries is more commonly used on fashion and beauty, and sports sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Education/Reference
Blogs/Wiki
Health
Recreation/Hobbies
Entertainment
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,242
#2,397
#14,199
#20,209
#24,553
View more ➝
Name
Rank
#20,209
#22,929
#24,553
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.