🆚 Substack vs. WordPress.com

Type

Social media platform
Blogging platform

About

Substack is an online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers.

It provides email newsletter distribution, a web-based archive, built-in payment processing, and audience analytics, and includes social features such as recommendations, comments, and a Notes feed for short-form posts and discovery.

Read more…

WordPress.com is a managed WordPress platform that handles hosting, performance, security, and maintenance so site owners can focus on content.

It provides 1,000+ customizable templates, unmetered bandwidth and traffic, the site accelerator CDN for images and static files, automatic backups with one-click restore, malware scanning, and DDoS protection.

Headquarters

San Francisco, California, United States
San Francisco, California, United States

Website

Pricing

For writers
Platform fee 10%
Payment processing
Billing fee 0.7%
Credit card fee 2.9% + $0.30 per transaction fee
For readers
Most content Free ✔️
Paid subscriptions Varies by writer
Free version ❌
Personal
(6 GB storage)
$48/year
Premium
(13 GB storage)
$96/year
Business
(50+ GB storage)
$300+/year
Commerce
(50+ GB storage)
$540+/year

Categories

Social Media › Rank #29
Subscriptions › Rank #4
Email Marketing › Rank #9
Blogging Platforms › Rank #5
Blogging Platforms › Rank #2

Popularity

Determined by the number of sites using each technology.

The WordPress.com blogging platform is 2.2 times more popular than Substack.
Total websites

Market share

Blogging Platforms

Popularity by country

Determined by the number of sites detected from each country.

WordPress.com is more popular in the United States, the United Kingdom, and Spain, while Substack is more popular in the Czech Republic, Russia, and Nigeria.
United States
United Kingdom
Spain
France
Canada
Italy
Germany
Brazil
India
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

WordPress.com is more popular among sites focused on blogs and wiki, business, and marketing and merchandising, while Substack is more commonly used on entertainment, general news, and politics and opinion sites.
Blogs/Wiki
Business
Marketing/Merchandising
Entertainment
Education/Reference
Sports
General News
Internet Services
Online Shopping
Politics/Opinion

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,382
View more ➝
Name
Rank
#7,948
#8,760
View more ➝

See also

🗃️ About This Data