⚡ Conversion Optimization in China

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy used to increase the number of website visitors who take a desired action, such as a purchase or registration.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, conversion optimization tools are used on 0.4% of websites from China.

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in China in 2026, based on market share.

The most popular is Lucky Orange with a share of 11.7%, followed by Convertlab with 8.4% and Powr with 8.4%.

Lucky Orange 11.7%
Convertlab 8.4%
Powr 8.4%
Ptengine 8.4%
Privy 6.4%
Firework 4.7%
Shogun 4.4%
Contentsquare 3.7%
Mixpanel 3.4%
OptinMonster 3%
Parse.ly 3%
Elfsight 3%
Mouseflow 3%
Bazaarvoice 3%
Other 25.5%

🚀 Highlights

Here is a list of the top tools that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lucky Orange ^(-3)
2. Convertlab ^(-142)
4. Ptengine ^(-38)
5. Privy ^(-11)
6. Firework ^(-62)
7. Shogun ^(-2)
8. Contentsquare ^(-2)
11. Parse.ly ^(-4)
15. PayPal Marketing Solutions ^(-41)
16. OptiMonk ^(-4)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 68 conversion optimization tools used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	11.7%
2	Convertlab Shanghai, China A Chinese marketing platform that provides aggregation and segmentation of customer data, as well as omnichannel marketing automation.	8.4%
3	Powr San Francisco, California, United States A suite of over 60 customizable, code-free website applications that include popups, image galleries, video sliders, social feed embeds, and customer reviews. Free$8.99+/month	8.4%
4	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	8.4%
5	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	6.4%
6	Firework San Mateo, California, United States A video commerce platform that lets businesses embed short vertical videos ("web stories") on their websites to showcase products or content. Free$39+/month	4.7%
7	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	4.4%
8	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	3.7%
9	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	3.4%
10	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	3%
11	Parse.ly New York, United States The analytics platform built for content creators, giving them the tools to understand content performance. $$$	3%
12	Elfsight Yerevan, Armenia A subscription-based service that offers a suite of customizable website widgets that help businesses increase user engagement, capture leads, and drive sales. Free$5+/month	3%
13	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	3%
14	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	3%
15	PayPal Marketing Solutions San Jose, California, United States A suite of marketing and analytics tools that help businesses increase sales.	2.7%
16	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.3%
17	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	2%
18	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	2%
19	Chatra Paris, France A cloud-based live chat platform designed for small businesses and e-commerce retailers. Free€25+/agent/month	2%
20	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.7%
21	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.7%
22	Bombora New York, United States An intent data aggregator that provides B2B marketers with data on which companies are ready to buy their products.	1.3%
23	GetSiteControl Nicosia, Cyprus A popup and form builder and an email marketing platform tailored for online stores. Free$19+/month	1.3%
24	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1%
25	Convert Pro Pune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor. $89/year	1%

👉 See Also

🌎 Conversion Optimization in other countries

Data is based on the analysis of 82,655 websites from China.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.