⚡ Conversion Optimization in Thailand

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our research, conversion optimization tools are used on 1.4% of websites from Thailand.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in Thailand in 2026, based on market share.

The most popular is Powr with a share of 19.6%, followed by Elfsight with 18.1% and Sojern with 7.1%.

Powr 19.6%
Elfsight 18.1%
Sojern 7.1%
Triptease 4.9%
Zotabox 4%
BDOW! 4%
Mixpanel 3.1%
Boost 2.8%
Amplitude 2.8%
OptinMonster 2.5%
Lucky Orange 2.5%
Bazaarvoice 2.5%
Common Ninja 2.1%
Poptin 2.1%
Other 22.1%

🚀 Highlights

Here is a list of the top tools that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Powr ^(-1)
3. Sojern ^(-43)
4. Triptease ^(-58)
5. Zotabox ^(-24)
6. BDOW! ^(-4)
8. Boost ^(-10)
9. Amplitude ^(-2)
12. Bazaarvoice ^(-1)
13. Common Ninja ^(-13)
15. Green Popups ^(-23)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 67 conversion optimization tools used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Powr San Francisco, California, United States A suite of website applications that enables users to add functional widgets such as forms, popups, galleries, and social feeds to websites without programming. Free$10.99+/month	19.6%
2	Elfsight Yerevan, Armenia A subscription-based platform that provides a large library of no-code website widgets to enhance functionality, engagement, and conversions. Free$5+/month	18.1%
3	Sojern San Francisco, California, United States A travel marketing platform for hotels and attractions that helps you find, engage, and convert travelers.	7.1%
4	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	4.9%
5	Zotabox Hanoi, Vietnam A package of 20+ marketing tools to increase your website sales and get you more email subscribers. Free$6.49+/month	4%
6	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	4%
7	Mixpanel San Francisco, California, United States A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications. Free$140+/month	3.1%
8	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	2.8%
9	Amplitude San Francisco, California, United States A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis. Free$49+/month	2.8%
10	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.5%
11	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	2.5%
12	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	2.5%
13	Common Ninja Netanya, Israel Provides over 200 customizable widgets for websites, including social feeds, image sliders, forms, popups, reviews, currency converters, counters, and live weather forecast. Free$10+/month	2.1%
14	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	2.1%
15	Green Popups Yekaterinburg, Russia A commercial popup system with a drag-and-drop popup builder, 20+ popup elements, 200+ professionally designed templates, available as a WordPress plugin or standalone script. $10+	1.8%
16	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	1.8%
17	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.8%
18	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	1.5%
19	Convert Pro Pune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor. $89/year	1.5%
20	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	1.5%
21	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.5%
22	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.2%
23	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1.2%
24	Icegram Engage Covina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA. FreeOpen source$129+/year	1.2%
25	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.9%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,023 websites from Thailand.
We currently track the presence of 149 conversion optimization tools across the web.
Of these, 67 were detected on websites from Thailand.
Statistics were last calculated on August 13, 2026.
For more details, see our methodology and disclaimer.