⚡ Conversion Optimization in Thailand

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our research, conversion optimization tools are used on 1.5% of websites from Thailand.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in Thailand in 2026, based on market share.

The most popular is Hotjar, which dominates the market with an overwhelming 56.4% share.
It is followed by VWO with 6.9% and Triptease with 5.4%.

Hotjar 56.4%
VWO 6.9%
Triptease 5.4%
Crazy Egg 4.6%
Boost 2.9%
Poptin 2.6%
BDOW! 2.6%
Lucky Orange 2.6%
Mouseflow 2.3%
OptinMonster 2.3%
Contentsquare 2%
OptiMonk 1.7%
Popupsmart 1.7%
Zoho PageSense 1.7%
Other 4.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Triptease ^(-39)
5. Boost ^(-8)
6. Poptin ^(-4)
7. BDOW! ^(-2)
12. OptiMonk ^(-2)
13. Popupsmart ^(-18)
15. Convert Pro ^(-15)
17. Ptengine ^(-8)
18. Icegram Engage ^(-18)
19. Shoplift ^(-5)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 42 conversion optimization tools used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	56.4%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	6.9%
3	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	5.4%
4	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	4.6%
5	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	2.9%
6	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	2.6%
7	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	2.6%
8	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	2.6%
9	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	2.3%
10	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.3%
11	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	2%
12	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.7%
13	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	1.7%
14	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.7%
15	Convert Pro Pune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor. $89/year	1.4%
16	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.4%
17	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1.1%
18	Icegram Engage Covina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA. FreeOpen source$129+/year	1.1%
19	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.1%
20	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.9%
21	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	0.9%
22	Green Popups Yekaterinburg, Russia A commercial popup system with a drag-and-drop popup builder, 20+ popup elements, 200+ professionally designed templates, available as a WordPress plugin or standalone script. $49+	0.9%
23	Sleeknote Aarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification. $69+/month	0.6%
24	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $99+/year	0.6%
25	If-So Ramat Gan, Israel A WordPress plugin that allows website owners to personalize content based on user profiles or interactions with the site. FreeOpen source$97/year	0.6%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,562 websites from Thailand.
We currently track the presence of 70 conversion optimization tools across the web.
Of these, 42 were detected on websites from Thailand.
Statistics were last calculated on October 8, 2026.
For more details, see our methodology and disclaimer.