⚡ Conversion Optimization in Indonesia

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our research, conversion optimization tools are used on 1.4% of websites from Indonesia.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in Indonesia in 2026, based on market share.

The most popular is Hotjar with an impressive share of 37.6%, followed by VWO with 21.6% and Crazy Egg with 18.8%.

Hotjar 37.6%
VWO 21.6%
Crazy Egg 18.8%
Contentsquare 12%
Beusable 4.7%
Lucky Orange 3.4%
Triptease 3.2%
Poptin 2.7%
BDOW! 2.7%
OptiMonk 2.5%
OptinMonster 1.9%
Mouseflow 1.7%
Green Popups 1.5%
Boost 1.3%
GetSiteControl 1.1%

🚀 Highlights

Here is a list of the top tools that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Contentsquare ^(-2)
5. Beusable ^(-39)
7. Triptease ^(-35)
8. Poptin ^(-2)
10. OptiMonk ^(-4)
13. Green Popups ^(-14)
16. If-So ^(-24)
17. Userguest ^(-52)
19. Amplify ^(-33)
20. Boxzilla ^(-2)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 41 conversion optimization tools used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	37.6%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	21.6%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	18.8%
4	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	12%
5	Beusable Seongnam, Korea A Korean UX analytics platform for visualizing user behavior and navigation paths through heatmaps and journey maps. Free$300+/month	4.7%
6	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	3.4%
7	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	3.2%
8	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	2.7%
9	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	2.7%
10	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.5%
11	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	1.9%
12	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	1.7%
13	Green Popups Yekaterinburg, Russia A commercial popup system with a drag-and-drop popup builder, 20+ popup elements, 200+ professionally designed templates, available as a WordPress plugin or standalone script. $49+	1.5%
14	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	1.3%
15	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.1%
16	If-So Ramat Gan, Israel A WordPress plugin that allows website owners to personalize content based on user profiles or interactions with the site. FreeOpen source$97/year	1.1%
17	Userguest Amsterdam, Netherlands A conversion rate optimization tool for hotel websites that increases direct bookings with personalized messages and incentives. $$$	0.9%
18	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.9%
19	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	0.8%
20	Boxzilla Nijmegen, Netherlands A WordPress plugin for creating customizable pop-up and slide-in boxes that help present calls to action, offers, forms, or other content at specific trigger points on a site. Free$$$	0.8%
21	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.8%
22	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $99+/year	0.8%
23	Convertlab Shanghai, China A Chinese marketing platform that provides aggregation and segmentation of customer data, as well as omnichannel marketing automation.	0.8%
24	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.8%
25	Icegram Engage Covina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA. FreeOpen source$129+/year	0.6%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,763 websites from Indonesia.
We currently track the presence of 70 conversion optimization tools across the web.
Of these, 41 were detected on websites from Indonesia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.