⚡ Conversion Optimization in Indonesia

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our research, conversion optimization tools are used on 1.4% of websites from Indonesia.

Statistics based on 33K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in Indonesia in 2026, based on market share.

The most popular is Elfsight with a share of 18.1%, followed by MoEngage with 13.8% and Powr with 8.3%.

Elfsight 18.1%
MoEngage 13.8%
Powr 8.3%
Contentsquare 7.5%
Amplify 5.2%
Mixpanel 3.8%
Sojern 3.8%
BDOW! 2.9%
Poptin 2.7%
Triptease 2.7%
Yellow.ai 2.5%
Chartbeat 2.3%
Lucky Orange 2.3%
CleverTap 2.3%
Other 21.8%

🚀 Highlights

Here is a list of the top tools that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. MoEngage ^(-60)
4. Contentsquare ^(-6)
5. Amplify ^(-83)
6. Mixpanel ^(-1)
7. Sojern ^(-39)
9. Poptin ^(-4)
10. Triptease ^(-55)
11. Yellow.ai ^(-100)
12. Chartbeat ^(-2)
14. CleverTap ^(-62)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 71 conversion optimization tools used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Elfsight Yerevan, Armenia A subscription-based platform that provides a large library of no-code website widgets to enhance functionality, engagement, and conversions. Free$5+/month	18.1%
2	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	13.8%
3	Powr San Francisco, California, United States A suite of website applications that enables users to add functional widgets such as forms, popups, galleries, and social feeds to websites without programming. Free$10.99+/month	8.3%
4	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	7.5%
5	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	5.2%
6	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	3.8%
7	Sojern San Francisco, California, United States A travel marketing platform for hotels and attractions that helps you find, engage, and convert travelers.	3.8%
8	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	2.9%
9	Poptin Ashdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales. Free$25+/month	2.7%
10	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	2.7%
11	Yellow.ai San Mateo, California, United States A full-stack service automation platform powered by generative AI that enables enterprises to build and deploy chatbots and voice bots for various functions, including customer support, sales, and HR. Free$$$	2.5%
12	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	2.3%
13	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	2.3%
14	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	2.3%
15	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.1%
16	Woopra San Francisco, California, United States A customer journey and product analytics platform for marketing, sales and support teams. Free$49+/month	2.1%
17	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	1.9%
18	Zotabox Hanoi, Vietnam A package of 20+ marketing tools to increase your website sales and get you more email subscribers. Free$6.49+/month	1.5%
19	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	1.5%
20	Common Ninja Netanya, Israel Provides over 200 customizable widgets for websites, including social feeds, image sliders, forms, popups, reviews, currency converters, counters, and live weather forecast. Free$10+/month	1.5%
21	Userguest Amsterdam, Netherlands A conversion rate optimization tool for hotel websites that increases direct bookings with personalized messages and incentives. $$$	1.3%
22	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	1%
23	Chatra Paris, France A cloud-based live chat platform designed for small businesses and e-commerce retailers. Free€25+/agent/month	1%
24	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1%
25	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	1%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 33,431 websites from Indonesia.
We currently track the presence of 149 conversion optimization tools across the web.
Of these, 71 were detected on websites from Indonesia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.