Yotpo
Yotpo is an e-commerce marketing platform that helps direct-to-consumer brands collect customer reviews and user-generated content and run loyalty and referral programs.
It provides tools to collect and display reviews through guided prompts and in-mail forms, summarizes reviews with AI, and supports loyalty programs with over 25 earning rules and configurable VIP tiers.
The platform also syndicates reviews to retail partners and social platforms such as 
Walmart, Target, 
TikTok Shop, 
Facebook, and 
Instagram, and integrates with over 180 third-party systems, including 
Shopify, 
BigCommerce, 
Magento, 
WooCommerce, and 
Salesforce Commerce Cloud.
According to our data, Yotpo is the 7th most popular customer review platform on the web.
It has 5.3% of the customer review market share and is detected on 0.3% of all websites.
It appears on 0.8% of all websites in the United States, 0.8% in Australia, and 0.5% in the United Kingdom.
πΈ Pricing
Yotpo is available in both free and paid versions.
π Rankings and Market Share
- Customer Reviews
- Rank: 7
- Market share: 5.3%
- Loyalty Management
- Rank: 1
- Market share: 35.8%
π Yotpo Awards
- π₯ Most popular in the United States in the Loyalty Management category.
- π₯ Most popular in the United Kingdom in the Loyalty Management category.
- π₯ Most popular in Australia in the Loyalty Management category.
- π₯ Most popular in Canada in the Loyalty Management category.
- π₯ Most popular in the Netherlands in the Loyalty Management category.
- π₯ Most popular in Japan in the Loyalty Management category.
- π₯ Most popular in Israel in the Loyalty Management category.
- π₯ Most popular in New Zealand in the Loyalty Management category.
- π₯ Most popular in Finland in the Loyalty Management category.
- π₯ Most popular in Sweden in the Loyalty Management category.
β‘ Sites Using Yotpo
We have data on 11,191 websites that use the Yotpo customer review platform. Here is a list of some of the top ranked ones.
The highest rated site using Yotpo is patagonia.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #2,787 | United States | American English | |
| 2 | #2,795 | English | ||
| 3 | #4,194 | English | ||
| 4 | #5,298 | Canada | English | |
| 5 | #6,397 | Ireland | English | |
| 6 | #6,599 | Australia | Australian English | |
| 7 | #7,621 | United States | American English | |
| 8 | #7,739 | Germany | English | |
| 9 | #7,927 | Mexico | Mexican Spanish | |
| 10 | #8,361 | English | ||
| 11 | #9,039 | United States | English | |
| 12 | #9,145 | United States | American English | |
| 13 | #9,835 | Spain | Spanish | |
| 14 | #10,556 | American English | ||
| 15 | #11,725 | United States | English | |
| 16 | #12,746 | English | ||
| 17 | #12,895 | United States | English | |
| 18 | #14,704 | Japan | Japanese | |
| 19 | #15,283 | Japan | English | |
| 20 | #15,355 | United States | English |
π Usage Statistics
Most of the sites that use Yotpo:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Yotpo are from the United States, the United Kingdom, and Australia.
- United States 56%
- United Kingdom 9.8%
- Australia 6.8%
- Canada 4%
- France 2.1%
- Netherlands 1.9%
- Japan 1.9%
- Germany 1.7%
- Spain 1.3%
- Other 14.5%
Most Yotpo users speak English.
- English 86.3%
- Spanish 2.4%
- French 2%
- German 1.5%
- Japanese 1.4%
- Dutch 1%
- Hebrew 0.8%
- Italian 0.8%
- Swedish 0.5%
- Other 3.3%
The Yotpo customer review platform is especially popular on .com top-level domains.
- .com 72.2%
- .co.uk 4.3%
- .com.au 4.3%
- .ca 1.9%
- .co 1.1%
- .de 0.9%
- .fr 0.8%
- .nl 0.8%
- .co.nz 0.7%
- Other 13%
The primary market segments for websites utilizing Yotpo include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 46.5%
- Fashion/Beauty 16.3%
- Marketing/Merchandising 11.2%
- Business 6.8%
- Health 2.6%
- Sports 2.3%
- Real Estate 1.1%
- Software/Hardware 1.1%
- Alcohol 1%
- Other 11.1%
π΅οΈ Similar Technologies
These are some of the best Yotpo alternatives.
π Compare Alternatives
Compare Yotpo toβ¦
- π΅οΈ Similar platforms
- β Market leaders
- π‘ More alternatives
- π All options
π¬ Frequently Asked Questions
Where is Yotpo from?
Yotpo is from New York, United States.
Does Yotpo offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost per month?
Yotpo is priced from $15 per month for the Starter plan.
Which country uses Yotpo the most?
The majority of Yotpo users are from the United States.
Who uses Yotpo?
According to our data, Yotpo is used on thousands of sites, including such established ones as patagonia.com,
iqair.com, and
stylevana.com.
How does Yotpo compare to the competition?
Yotpo is a very popular customer review platform, second only to 6 other customer review platforms we track.
What are the alternatives to Yotpo?
Alternatives and possible competitors to Yotpo may include AiTrillion,
Marsello, and
RaveCapture.
π See Also
- β¨ Related technologies
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,047,231 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.