⚡ Digital Adoption in Colombia

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Colombia is a South American country with a population of over 52 million people.

According to our data, digital adoption platforms are used on 0.2% of websites from Colombia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Colombia in 2026, based on market share.

The most popular is Intercom with an impressive share of 42.9%, followed by Shepherd with 28.6% and Intro.js with 21.4%.

Intercom 42.9%
Shepherd 28.6%
Intro.js 21.4%
Appcues 14.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Shepherd ^(-5)
3. Intro.js ^(-2)
4. Appcues ^(-2)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 4 digital adoption platforms used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	42.9%
2	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	28.6%
3	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	21.4%
4	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	14.3%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,140 websites from Colombia.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 4 were detected on websites from Colombia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.