Shepherd
Shepherd is an open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications.
It maintains official wrappers for 
React, 
Ember, 
Angular, and 
Vue.js, supports full keyboard navigation and focus trapping, anchors tour steps to specific page elements through 
CSS selectors, and applies minimal default styling that can be customized to match an application's design.
Commercial plans add advanced targeting by user attributes and URLs, step-by-step engagement analytics with 
PostHog, multi-language support, personalized branching logic, responsive tour templates, and in-tour feedback collection.
According to our data, Shepherd is the 7th most popular digital adoption platform on the web.
It has 3.5% of the digital adoption market share and is present on 0.01% of all websites.
- 🏠 Website
- </> Source code
GitHub💸 Pricing
Shepherd is available in both free and paid versions.
📊 Rankings and Market Share
- Digital Adoption
- Rank: 7
- Market share: 3.5%
- JavaScript Libraries
- Rank: 253
- Market share: 0.02%
🏆 Shepherd Awards
- 🥉 Third most popular in the United Kingdom in the Digital Adoption category.
- ⭐ 5th most popular in the United States in the Digital Adoption category.
- ⬆️ 207th most popular in the United Kingdom in the JavaScript Libraries category.
- ⬆️ 221st most popular in the United States in the JavaScript Libraries category.
⚡ Sites Using Shepherd
We have data on 513 websites that use the Shepherd digital adoption platform. Here is a list of some of the top ranked ones.
The highest rated site using Shepherd is aol.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #495 | American English | ||
| 2 | #3,009 | United Arab Emirates | English | |
| 3 | #3,101 | Germany | German | |
| 4 | #3,134 | United States | English | |
| 5 | #8,484 | United States | English | |
| 6 | #10,196 | United Kingdom | English | |
| 7 | #12,580 | France | English | |
| 8 | #13,824 | United States | American English | |
| 9 | #14,543 | United States | American English | |
| 10 | #20,596 | United Kingdom | English | |
| 11 | #22,445 | United States | English | |
| 12 | #23,342 | Germany | German | |
| 13 | #28,102 | English | ||
| 14 | #34,925 | Belgium | English | |
| 15 | #36,801 | English | ||
| 16 | #41,173 | Brazil | Brazilian Portuguese | |
| 17 | #44,444 | Brazil | Brazilian Portuguese | |
| 18 | #45,065 | India | English | |
| 19 | #50,542 | United States | English | |
| 20 | #51,421 | United States | American English |
📈 Usage Statistics
Most of the sites that use Shepherd:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Shepherd are from the United States and the United Kingdom.
- United States 41.9%
- United Kingdom 16%
- Australia 4%
- Germany 4%
- Canada 2.7%
- France 2.7%
- Sweden 2.2%
- Brazil 2%
- Netherlands 2%
- Other 22.5%
Most Shepherd users speak English.
- English 82.1%
- German 2.1%
- Spanish 1.9%
- Russian 1.8%
- Portuguese 1.6%
- French 1.4%
- Swedish 1.4%
- Dutch 1.2%
- Italian 0.8%
- Other 5.7%
The Shepherd digital adoption platform is especially popular on .com, .org, and .co.uk top-level domains.
- .com 49.9%
- .org 12.1%
- .co.uk 7.2%
- .com.au 2.5%
- .net 1.6%
- .de 1.4%
- .nl 1.4%
- .se 1.4%
- .co 1%
- Other 21.5%
The primary market segments for websites utilizing Shepherd include business, marketing and merchandising, and education and reference.
- Business 12.1%
- Marketing/Merchandising 10.4%
- Education/Reference 8.2%
- Online Shopping 7.7%
- Health 5.5%
- Travel 5.5%
- Sports 5.5%
- Religion/Ideology 4.4%
- Entertainment 3.8%
- Other 36.9%
🔢 Shepherd Versions
The most popular version of Shepherd is 10.0, used by 38.9% of sites where versions were detected. In addition, 11.1% of sites use Shepherd 13.0, and 11.1% use Shepherd 8.3.
- 10.0 38.9%
- 13.0 11.1%
- 8.3 11.1%
- 5.0 8.3%
- 7.1 8.3%
- 8.0 8.3%
- 11.0 5.6%
- 0.6 2.8%
- 11.1 2.8%
- Other 2.8%
🕵️ Similar Technologies
These are some of the best Shepherd alternatives.
🆚 Compare Alternatives
Compare Shepherd to…
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💬 Frequently Asked Questions
Where is Shepherd from?
Shepherd is from Middleburg, Virginia, United States.
Does Shepherd offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost?
Shepherd is priced from $50 for the Business plan.
Which country uses Shepherd the most?
The majority of Shepherd users are from the United States.
Who uses Shepherd?
According to our data, Shepherd is used on hundreds of sites, including such established ones as aol.com,
icc-cricket.com, and
deine-tierwelt.de.
Is Shepherd used on government websites?
Yes, for example, it is used by detran.al.gov.br and
portaldoservidor.mg.gov.br.
Do academic institutions use Shepherd?
Yes. The most notable of these is liberty.edu.
How does Shepherd stack up against the competition?
Shepherd is a moderately popular digital adoption platform, ranking ahead of 10 other digital adoption platforms we track.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.