⚡ Digital Adoption in Brazil

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Brazil is a South American country with a population of around 217 million people.

According to our data, digital adoption platforms are used on 0.2% of websites from Brazil.

Statistics based on 76K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Brazil in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 55.5% share.
It is followed by Intro.js with 14.4% and UserGuiding with 8.2%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Digital Adoption Platforms

Below is a more detailed list of 12 digital adoption platforms used on sites from Brazil, ranked by their market share.

RankNameMarket share
1
Intercom
San Francisco, California, United States

An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging.

$39+/month
2
Intro.js
Dublin, Ireland

A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours.

FreeOpen source$9.99+
3
UserGuiding
Istanbul, Turkey

A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences.

$99+/month
4
Shepherd
Middleburg, Virginia, United States

An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications.

FreeOpen source$50+
5
Elevio
Melbourne, Victoria, Australia

A SaaS customer education platform that enables teams to create and deliver contextual product knowledge to customers, support agents, and internal teams.

$125+/month
6
Gainsight
San Francisco, California, United States

A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance.

$10,000+/year
7
Userpilot
Austin, Texas, United States

A product growth platform that drives user activation, feature adoption, and expansion revenue.

$249+/month
8
Pendo
Raleigh, North Carolina, United States

A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications.

Free$8,000+/year
9
Appcues
Boston, Massachusetts, United States

A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support.

$3,600+/year
10
Driver.js
London, United Kingdom

A lightweight JavaScript library for creating product tours, element highlights, and contextual help.

FreeOpen source
11
Userflow
San Francisco, California, United States

A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers.

$300+/month
12
Usetiful
Tallinn, Estonia

A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists.

Free€39+/month

👉 See Also

🗃️ About This Data