Pendo
Pendo is a product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications.
The platform provides event tracking, feature adoption reports, onboarding walkthroughs, tooltips and guides, NPS and in-app surveys, session replay, and AI-assisted insights, and supports integrations with platforms such as 
Salesforce, 
HubSpot, 
Jira, 
Slack, and 
Zendesk.
According to our data, Pendo is the third most popular digital adoption platform on the web.
It has 8.6% of the digital adoption market share and is present on 0.03% of all websites.
💸 Pricing
Pendo is available in both free and paid versions.
📊 Rankings and Market Share
- Digital Adoption
- Rank: 3
- Market share: 8.6%
- Analytics
- Rank: 74
- Market share: 0.07%
- Feedback
- Rank: 31
- Market share: 0.2%
🏆 Pendo Awards
- 🥈 Second most popular in the United States in the Digital Adoption category.
- 🥈 Second most popular in the United Kingdom in the Digital Adoption category.
- ⬆️ 22nd most popular in the United States in the Feedback category.
- ⬆️ 30th most popular in the United Kingdom in the Feedback category.
- ⬆️ 47th most popular in the United States in the Analytics category.
- ⬆️ 71st most popular in the United Kingdom in the Analytics category.
⚡ Sites Using Pendo
We have data on 1,262 websites that use the Pendo digital adoption platform. Here is a list of some of the top ranked ones.
The highest rated site using Pendo is globo.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #81 | Brazil | Brazilian Portuguese | |
| 2 | #1,397 | United States | American English | |
| 3 | #1,436 | United Kingdom | English | |
| 4 |  scopus.com |
#1,531 | United Kingdom | English |
| 5 | cognitoforms.com | #1,798 | United States | English |
| 6 | #2,031 | France | English | |
| 7 | #5,070 | United States | English | |
| 8 | #5,436 | American English | ||
| 9 | #5,682 | English | ||
| 10 | #5,876 | Australia | English | |
| 11 |  clover.com |
#5,977 | United States | English |
| 12 | #6,137 | United States | American English | |
| 13 | English | |||
| 14 | #7,405 | United States | American English | |
| 15 | #7,418 | |||
| 16 | #7,446 | United States | English | |
| 17 | #7,672 | English | ||
| 18 | #13,292 | United States | English | |
| 19 | #13,980 | United States | ||
| 20 | #15,194 | English |
📈 Usage Statistics
Most of the sites that use Pendo:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Pendo are from the United States and the United Kingdom.
- United States 70.6%
- United Kingdom 8.1%
- Canada 2.4%
- Germany 2.2%
- Australia 1.7%
- France 1.5%
- Ireland 1.3%
- Netherlands 1.2%
- Italy 1%
- Other 10%
Most Pendo users speak English.
- English 94.5%
- Spanish 1.2%
- German 1%
- Italian 0.6%
- French 0.5%
- Romanian 0.4%
- Dutch 0.3%
- Portuguese 0.3%
- Russian 0.2%
- Other 1%
The Pendo digital adoption platform is especially popular on .com and .org top-level domains.
- .com 58.4%
- .org 17.7%
- .net 2.9%
- .io 2.9%
- .co.uk 1.1%
- .gov 1%
- .ca 1%
- .co 0.9%
- .us 0.8%
- Other 13.3%
The primary market segments for websites utilizing Pendo include business, education and reference, and marketing and merchandising.
- Business 30.3%
- Education/Reference 9.2%
- Marketing/Merchandising 8.3%
- Internet Services 6.4%
- Finance/Banking 6.4%
- Health 4.3%
- Software/Hardware 3.4%
- Online Shopping 3.1%
- Non-Profit/Advocacy/NGO 3.1%
- Other 25.5%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is Pendo from?
Pendo is from Raleigh, North Carolina, United States.
Does Pendo offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost?
The pricing for Pendo starts at $8,000 per year.
Which country uses Pendo the most?
The majority of Pendo users are from the United States.
Who uses Pendo?
According to our data, Pendo is used on over a thousand sites, including such established ones as globo.com,
dayforcehcm.com, and
proquest.com.
Is Pendo used on government websites?
Overall, we found Pendo on 12 government sites in the United States.
Do academic institutions use Pendo?
Yes. Overall, we know of 5 academic websites in the United States that use Pendo.
How does Pendo stack up against its competitors?
What are the alternatives to Pendo?
Alternatives and possible competitors to Pendo may include 
Gainsight, 
Fullstory, and 
Quantum Metric.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.