🆚 Google Analytics vs. Pendo

📈 Google Analytics is much more popular than Pendo.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.5M+ analyzed websites. About this data

Google Analytics

Pendo

Type

Web analytics tool

Digital adoption platform

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Pendo is a product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications.

The platform provides event tracking, feature adoption reports, onboarding walkthroughs, tooltips and guides, NPS and in-app surveys, session replay, and AI-assisted insights, and supports integrations with platforms such as Salesforce, HubSpot, Jira, Slack, and Zendesk.

Headquarters

Mountain View, California, United States

Raleigh, North Carolina, United States

Website

analytics.google.com

pendo.io #89,122

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free version ✔️ Business email address required, 500 monthly active users limit

$8,000+/year

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 1,132 times more popular than Pendo.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Pendo in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in France in the Analytics category.

🥈 Second most popular in the United States in the Digital Adoption category.
🥈 Second most popular in the United Kingdom in the Digital Adoption category.
⬆️ 23rd most popular in the United States in the Feedback category.
⬆️ 51st most popular in the United States in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Pendo in all market segments.

Business

Blogs/Wiki

Education/Reference

Internet Services

Marketing/Merchandising

Entertainment

Travel

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#75

#1,626

#2,020

#2,301