Qualtrics
Qualtrics is a cloud-based experience management platform used to create surveys, collect and store responses, analyze feedback, and generate reports.
It offers multi-channel survey distribution with more than 20 question types, over 50 free survey templates, Survey Flow logic with branching and randomization, advanced analytics with AI-powered text and sentiment analysis, and video feedback capabilities that capture and analyze customer-recorded video responses with automatic transcription.
According to our data, Qualtrics ranks 16th among the customer feedback tools we track.
It has 0.5% of the feedback market share and is present on 0.08% of all websites.
- 🏠 Website
💸 Pricing
Qualtrics is available in both free and paid versions.
(1K+ responses)$5,040+/year
📊 Rankings and Market Share
- Feedback
- Rank: 16
- Market share: 0.5%
🏆 Qualtrics Awards
- ⭐ 8th most popular in China in the Feedback category.
- ⭐ 10th most popular in Argentina in the Feedback category.
- 🔥 13rd most popular in the United States in the Feedback category.
- 🔥 13rd most popular in Germany in the Feedback category.
- 🔥 13rd most popular in Sweden in the Feedback category.
- 🔥 15th most popular in Canada in the Feedback category.
- 🔥 15th most popular in Switzerland in the Feedback category.
- 🔥 15th most popular in New Zealand in the Feedback category.
- 🔥 16th most popular in Australia in the Feedback category.
⚡ Sites Using Qualtrics
We have data on 2,719 websites that use the Qualtrics feedback tool. Here is a list of some of the top ranked ones.
The highest rated site using Qualtrics is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 |  instagram.com |
#5 | United States | English |
| 3 |  tiktok.com |
#18 | Cayman Islands | English |
| 4 |  paypal.com |
#45 | United States | American English |
| 5 | #89 | United States | American English | |
| 6 |  etsy.com |
#93 | United States | American English |
| 7 |  uber.com |
#117 | United States | English |
| 8 | #163 | Brazil | Brazilian Portuguese | |
| 9 |  meta.com |
#203 | United States | English |
| 10 | #303 | United States | American English | |
| 11 |  mercadolibre.com.ar |
#322 | Argentina | Spanish |
| 12 | #331 | Argentina | Mexican Spanish | |
| 13 | #365 | United States | English | |
| 14 |  threads.com |
#386 | United States | English |
| 15 |  sap.com |
#455 | Germany | English |
| 16 | #543 | United States | American English | |
| 17 |  player.vimeo.com |
United States | English | |
| 18 | #587 | United States | American English | |
| 19 | #988 | American English | ||
| 20 | #1,053 | United Kingdom | British English |
📈 Usage Statistics
Most of the sites that use Qualtrics:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Qualtrics are from the United States, Germany, and the United Kingdom.
- United States 44.6%
- Germany 6.6%
- United Kingdom 6%
- Australia 5.3%
- Canada 5%
- France 2%
- Switzerland 2%
- Italy 1.6%
- Brazil 1.4%
- Other 25.5%
Most Qualtrics users speak English, Spanish, or German.
- English 76.1%
- Spanish 6.3%
- German 3.8%
- French 1.8%
- Portuguese 1.6%
- Chinese 1.4%
- Dutch 1.3%
- Italian 1.1%
- Polish 0.6%
- Other 6%
The Qualtrics feedback tool is especially popular on .com and .org top-level domains.
- .com 48%
- .org 9.9%
- .ca 3.1%
- .de 2.8%
- .edu 2.6%
- .com.au 2.2%
- .co.uk 2.1%
- .gov 1.5%
- .net 1.3%
- Other 26.5%
The primary market segments for websites utilizing Qualtrics include business, finance and banking, and health.
- Business 22.1%
- Finance/Banking 12.6%
- Health 8.8%
- Online Shopping 8.5%
- Marketing/Merchandising 7.5%
- Education/Reference 7.1%
- Travel 4.3%
- General News 3.3%
- Government/Military 2.9%
- Other 22.9%
🕵️ Similar Technologies
These are some of the best Qualtrics alternatives.
🆚 Compare Alternatives
Compare Qualtrics to…
- 🕵️ Similar tools
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
Contact Form 7
Hotjar
Gravity Forms
Zoho Survey💬 Frequently Asked Questions
What is the company behind Qualtrics?
Qualtrics is owned by Qualtrics, LLC, headquartered in Provo, Utah, United States.
Does Qualtrics offer a free plan?
Yes, there is a free version with limited functionality.
What is the starting price of Qualtrics?
The pricing for Qualtrics starts at $420 per month (paid annually).
Is there a free trial available?
Yes, you can try Qualtrics for free for 30 days and evaluate if it fits your needs.
Which country uses Qualtrics the most?
The majority of Qualtrics users are from the United States.
Who uses Qualtrics?
According to our data, Qualtrics is used on thousands of sites, including facebook.com, instagram.com, and tiktok.com.
Is Qualtrics used on government websites?
In total, we found Qualtrics on 42 government sites in the United States.
Do academic institutions use Qualtrics?
Yes. Overall, we know of 70 academic websites in the United States that use Qualtrics.
How does Qualtrics stack up against its competitors?
Qualtrics is a fairly popular feedback tool, ranking ahead of 74 other customer feedback tools we track.
What are the alternatives to Qualtrics?
Alternatives and possible competitors to Qualtrics may include SurveyMonkey,
Alchemer, and
UserReport.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.