🆚 Hotjar vs. Qualtrics

Type

Web analytics tool
Customer feedback tool

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

Qualtrics is a cloud-based experience management platform used to create surveys, collect and store responses, analyze feedback, and generate reports.

It offers multi-channel survey distribution with more than 20 question types, over 50 free survey templates, Survey Flow logic with branching and randomization, advanced analytics with AI-powered text and sentiment analysis, and video feedback capabilities that capture and analyze customer-recorded video responses with automatic transcription.

Headquarters

St. Julian's, Malta
Provo, Utah, United States

Website

Pricing

Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free version ✔️3 active surveys, 500 total responses
Strategic Research
(1K+ responses)
$5,040+/year

Categories

Analytics › Rank #7
Feedback › Rank #2
Feedback › Rank #16

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 23 times more popular than Qualtrics.
Total websites

Market share

Feedback

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular in the United States, the United Kingdom, and the Netherlands, while Qualtrics is more popular in Myanmar.
United States
United Kingdom
Netherlands
Australia
Germany
Brazil
France
Poland
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular than Qualtrics in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Health
Travel
Finance/Banking
Fashion/Beauty
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

🗃️ About This Data