⚡ Lead Generation in the Netherlands

Lead generation tools help businesses attract and collect leads (contacts of potential customers who have shown interest in their products or services) using web forms, pop-ups, quizzes, and tracking technologies.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our statistics, lead generation tools are used on 1.9% of websites from the Netherlands.

⭐ Most Popular in 2026

The following chart shows the top lead generation tools in the Netherlands in 2026, based on market share.

The most popular is Leadinfo with an impressive share of 45.2%, followed by Leadfeeder with 10.9% and OptinMonster with 7.1%.

🚀 Highlights

Here is a list of the top tools that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Lead Generation Tools

Below is a more detailed list of the top 25 of the 45 lead generation tools used on sites from the Netherlands, ranked by their market share.

RankNameMarket share
1
Leadinfo
Capelle aan den IJssel, Netherlands

A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects.

$107+/month
2
Leadfeeder
Karlsruhe, Germany

A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

Free$1,188/year
3
OptinMonster
West Palm Beach, Florida, United States

A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

Free$7+/month
4
BlueConic
Boston, Massachusetts, United States

An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers.

$$$
5
Mailmunch
San Francisco, California, United States

A suite of email marketing tools designed to capture leads from your website and convert them into customers.

$19.99+/month
6
ConvertBox
New York, United States

An on-site engagement platform that offers personalised popups, multi-step funnels, countdown timers, surveys, quizzes, and more.

$495
7
Thrive Leads
West Palm Beach, Florida, United States

A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics.

$79+/year
8
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
9
Popupsmart
Ankara, Turkey

A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences.

Free$195+/year
10
LiveRamp
San Francisco, California, United States

A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems.

$5,000+/month
11
Poptin
Ashdod, Israel

A website engagement platform that converts visitors into subscribers, leads, and sales.

Free$25+/month
12
Sleeknote
Aarhus, Denmark

A lead generation software with popups, forms, sidebars, slide-ins, and gamification.

$69+/month
13
Lead Forensics
London, United Kingdom

A B2B website visitor identification and lead generation software.

$6,000+/year
14
MailOptin
Sheridan, Wyoming, United States

A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers.

Free$99+/year
15
Albacross
Oslo, Norway

A lead generation and account intelligence platform.

€99+/month
16
LeadBoxer
Amsterdam, Netherlands

A lead generation platform that helps users identify, qualify and manage leads online.

Free€95+/month
17
Apollo
Covina, California, United States

A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects.

Free$59+/month
18
Demandbase
San Francisco, California, United States

A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

$$$
19
Icegram Engage
Covina, California, United States

A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA.

FreeOpen source$129+/year
20
Wisepops
Paris, France

A lead generation and onsite marketing platform for e-commerce stores that provides popups, notifications and smart product recommendations.

€49+/month
21
Snitcher
Hilversum, Netherlands

A visitor identification solution that identifies the companies visiting a website, along with detailed source and visit behavior.

€69+/month
22
Survicate
Warsaw, Poland

A customer feedback platform that covers all types of surveys, from NPS and CSAT to feedback buttons for collecting continuous feedback.

Free$99+/month
23
Drift
Atlanta, Gerogia, United States

A conversational marketing platform that combines AI-powered chatbots, live chat, and interactive landing pages.

$75+/user/month
24
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
25
Hello Bar
La Jolla, California, United States

A popup builder that enables you to create high-converting forms and popups for lead generation.

$39+/month

👉 See Also

Data is based on the analysis of 95,839 websites from the Netherlands.
Statistics were last calculated on .
For details, see our methodology and disclaimer.