⚡ Online Marketplaces in Bulgaria

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

<i class="flag flag-bg">Bulgaria</i> is a Southeastern European country with a population of around 6.5 million people.

According to our data, online marketplaces are detected on 0.7% of websites from Bulgaria.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Bulgaria in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 55.1% share.
It is followed by Etsy with 12.4% and Lazada with 6.7%.

Amazon 55.1%
Etsy 12.4%
Lazada 6.7%
eBay 6.7%
Envato Market 4.5%
Gumroad 4.5%
AliExpress 3.4%
Ceneo 3.4%
Home Depot 1.1%
Wayfair 1.1%
Alibaba 1.1%
Redbubble 1.1%
Zazzle 1.1%
Bol 1.1%
Zalando 1.1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Etsy ^(-1)
5. Envato Market ^(-8)
6. Gumroad ^(-9)
7. AliExpress ^(-20)
8. Ceneo ^(-6)
9. Home Depot ^(-27)
10. Wayfair ^(-44)
11. Alibaba ^(-6)
12. Redbubble ^(-9)
13. Zazzle ^(-16)

✨ Best Marketplaces

Below is a more detailed list of 21 marketplaces used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	55.1%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	12.4%
3	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	6.7%
4	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	6.7%
5	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	4.5%
6	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	4.5%
7	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	3.4%
8	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform. $$$	3.4%
9	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	1.1%
10	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	1.1%
11	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	1.1%
12	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1.1%
13	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.1%
14	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	1.1%
15	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.1%
16	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	1.1%
17	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	1.1%
18	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	1.1%
19	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	1.1%
20	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	1.1%
21	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	1.1%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 12,915 websites from Bulgaria.
Statistics were last calculated on March 22, 2026.
For details, see our methodology and disclaimer.