⚡ Online Marketplaces in Denmark

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Denmark is a Northern European country with a population of over 5.9 million people.

According to our data, online marketplaces are detected on 0.6% of websites from Denmark.

Statistics based on 27K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Denmark in 2026, based on market share.

The most popular is Amazon with an impressive share of 44.6%, followed by PriceRunner with 29.7% and Zalando with 5.7%.

Amazon 44.6%
PriceRunner 29.7%
Zalando 5.7%
Etsy 4%
ReverbNation 3.4%
eBay 2.9%
Bol 2.9%
AliExpress 1.7%
Vinted 1.1%
Ceneo 1.1%
Walmart 1.1%
JD 1.1%
Finn.no 1.1%
Envato Market 1.1%
Faire 1.1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Denmark than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PriceRunner ^(-67)
3. Zalando ^(-47)
5. ReverbNation ^(-41)
7. Bol ^(-20)
8. AliExpress ^(-18)
9. Vinted ^(-55)
10. Ceneo ^(-6)
11. Walmart ^(-4)
13. Finn.no ^(-53)
15. Faire ^(-8)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 29 marketplaces used on sites from Denmark, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	44.6%
2	PriceRunner Stockholm, Sweden A price comparison service operating in Sweden, Dernmark, and UK and currently owned by Klarna.	29.7%
3	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	5.7%
4	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	4%
5	ReverbNation Singapore A social networking site for musicians.	3.4%
6	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	2.9%
7	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	2.9%
8	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.7%
9	Vinted Vilnius, Lithuania An international peer-to-peer online marketplace and community platform dedicated to buying, selling, and exchanging second-hand clothing, accessories, and home goods to promote a circular economy.	1.1%
10	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	1.1%
11	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	1.1%
12	JD Beijing, China A large Chinese business-to-consumer marketplace.	1.1%
13	Finn.no Oslo, Norway A Norwegian online marketplace for classified ads.	1.1%
14	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.1%
15	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	1.1%
16	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	1.1%
17	Allegro Poznań, Poland A Polish online marketplace platform that connects buyers and sellers across a wide range of product categories. Free59.90 PLN/year	0.6%
18	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.6%
19	Fresha London, United Kingdom An appointment booking and business management platform for beauty and wellness salons, spas, barbershops, and fitness studios. $19.95+/month	0.6%
20	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.6%
21	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	0.6%
22	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.6%
23	Coupang Seattle, Washington, United States A South Korean e-commerce marketplace that offers goods from third-party sellers alongside products from its retail inventory. Free7,890 KRW+/month	0.6%
24	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.6%
25	Gmarket Seoul, Korea A South Korean online marketplace and shopping platform.	0.6%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 27,488 websites from Denmark.
We currently track the presence of 84 marketplaces across the web.
Of these, 29 were detected on websites from Denmark.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.