⚡ Online Marketplaces in Sweden

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, online marketplaces are detected on 0.6% of websites from Sweden.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Sweden in 2026, based on market share.

The most popular is Amazon with an impressive share of 42.3%, followed by PriceRunner with 28% and Etsy with 5.7%.

Amazon 42.3%
PriceRunner 28%
Etsy 5.7%
Zalando 4%
eBay 4%
Envato Market 3.4%
Tmall 1.7%
ArtStation 1.7%
ReverbNation 1.7%
Bol 1.7%
Ceneo 1.1%
AliExpress 1.1%
Rakuten Ichiba 1.1%
Zazzle 1.1%
Other 1.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PriceRunner ^(-53)
4. Zalando ^(-44)
6. Envato Market ^(-7)
7. Tmall ^(-3)
8. ArtStation ^(-26)
9. ReverbNation ^(-30)
10. Bol ^(-15)
11. Ceneo ^(-3)
12. AliExpress ^(-15)
14. Zazzle ^(-15)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 25 marketplaces used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	42.3%
2	PriceRunner Stockholm, Sweden A price comparison service operating in Sweden, Dernmark, and UK and currently owned by Klarna.	28%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	5.7%
4	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	4%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	4%
6	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	3.4%
7	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.7%
8	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.7%
9	ReverbNation Singapore A social networking site for musicians.	1.7%
10	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	1.7%
11	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	1.1%
12	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.1%
13	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	1.1%
14	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.1%
15	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	1.1%
16	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	1.1%
17	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.6%
18	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.6%
19	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.6%
20	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.6%
21	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.6%
22	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	0.6%
23	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.6%
24	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.6%
25	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.6%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,697 websites from Sweden.
We currently track the presence of 69 marketplaces across the web.
Of these, 25 were detected on websites from Sweden.
Statistics were last calculated on June 4, 2026.
For more details, see our methodology and disclaimer.