⚡ Online Marketplaces in Sweden

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, online marketplaces are detected on 0.5% of websites from Sweden.

Statistics based on 37K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Sweden in 2026, based on market share.

The most popular is Amazon with an impressive share of 43.7%, followed by PriceRunner with 24.4% and Etsy with 6.6%.

Amazon 43.7%
PriceRunner 24.4%
Etsy 6.6%
Zalando 4.1%
eBay 4.1%
Envato Market 2.5%
Finn.no 2.5%
ArtStation 2%
Bol 1.5%
AliExpress 1%
Redbubble 1%
ReverbNation 1%
Temu 1%
Cdiscount 1%
Other 3.6%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PriceRunner ^(-67)
4. Zalando ^(-46)
6. Envato Market ^(-7)
7. Finn.no ^(-59)
8. ArtStation ^(-28)
9. Bol ^(-18)
10. AliExpress ^(-16)
11. Redbubble ^(-13)
12. ReverbNation ^(-34)
13. Temu ^(-57)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 33 marketplaces used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	43.7%
2	PriceRunner Stockholm, Sweden A price comparison service operating in Sweden, Dernmark, and UK and currently owned by Klarna.	24.4%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	6.6%
4	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	4.1%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	4.1%
6	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.5%
7	Finn.no Oslo, Norway A Norwegian online marketplace for classified ads.	2.5%
8	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	2%
9	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	1.5%
10	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1%
11	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	1%
12	ReverbNation Singapore A social networking site for musicians.	1%
13	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	1%
14	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	1%
15	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	1%
16	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	1%
17	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1%
18	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.5%
19	Vinted Vilnius, Lithuania An international peer-to-peer online marketplace and community platform dedicated to buying, selling, and exchanging second-hand clothing, accessories, and home goods to promote a circular economy.	0.5%
20	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.5%
21	Alza Prague, Czechia A Central European online retailer and marketplace platform that allows third-party merchants to sell products.	0.5%
22	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.5%
23	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	0.5%
24	Idealo Berlin, Germany A German price comparison platform that helps consumers compare products, retailers, and offers. $$$	0.5%
25	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.5%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 37,725 websites from Sweden.
We currently track the presence of 84 marketplaces across the web.
Of these, 33 were detected on websites from Sweden.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.