⚡ Online Marketplaces in Finland

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Finland is a Northern European country with a population of around 5.6 million people.

According to our data, online marketplaces are detected on 0.5% of websites from Finland.

Statistics based on 22K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Finland in 2026, based on market share.

The most popular is Amazon, which dominates the market with a substantial 50.5% share.
It is followed by Etsy with 17.1% and Gumroad with 5.4%.

Amazon 50.5%
Etsy 17.1%
Gumroad 5.4%
Envato Market 4.5%
eBay 3.6%
Zalando 2.7%
Redbubble 2.7%
Zazzle 1.8%
ReverbNation 1.8%
ArtStation 1.8%
PriceRunner 1.8%
Bol 0.9%
JD 0.9%
Yandex Market 0.9%
Other 3.6%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Finland than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Gumroad ^(-11)
4. Envato Market ^(-9)
6. Zalando ^(-44)
7. Redbubble ^(-17)
8. Zazzle ^(-25)
9. ReverbNation ^(-37)
10. ArtStation ^(-26)
11. PriceRunner ^(-58)
12. Bol ^(-15)
14. Yandex Market ^(-5)

✨ Best Marketplaces

Below is a more detailed list of 21 marketplaces used on sites from Finland, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	50.5%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	17.1%
3	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	5.4%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	4.5%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	3.6%
6	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	2.7%
7	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	2.7%
8	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.8%
9	ReverbNation Singapore A social networking site for musicians.	1.8%
10	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	1.8%
11	PriceRunner Stockholm, Sweden A price comparison service operating in Sweden, Dernmark, and UK and currently owned by Klarna.	1.8%
12	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.9%
13	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.9%
14	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	0.9%
15	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.9%
16	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.9%
17	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	0.9%
18	OLX Amsterdam, Netherlands An online classifieds marketplace that operates in over 30 countries, with primary categories in vehicles, real estate, and jobs.	0.9%
19	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.9%
20	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	0.9%
21	Vinted Vilnius, Lithuania An international peer-to-peer online marketplace and community platform dedicated to buying, selling, and exchanging second-hand clothing, accessories, and home goods to promote a circular economy.	0.9%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 22,719 websites from Finland.
We currently track the presence of 84 marketplaces across the web.
Of these, 21 were detected on websites from Finland.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.