⚡ Online Marketplaces in Turkey

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Turkey is a Eurasian country with a population of over 86 million people.

According to our data, online marketplaces are detected on 0.9% of websites from Turkey.

Statistics based on 40K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Turkey in 2026, based on market share.

The most popular is Trendyol with a substantial share of 61.4%, followed by Amazon with 36% and Etsy with 7.4%.

Trendyol 61.4%
Amazon 36%
Etsy 7.4%
Envato Market 4.5%
eBay 2.4%
Alibaba 1.9%
AliExpress 1.6%
Gumroad 1.3%
Suzuri 1.3%
Lazada 1.1%
Zazzle 0.8%
Reverb 0.5%
ArtStation 0.5%
Ozon 0.5%
Temu 0.5%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Trendyol ^(-38)
4. Envato Market ^(-9)
6. Alibaba ^(-16)
7. AliExpress ^(-22)
8. Gumroad ^(-7)
9. Suzuri ^(-33)
11. Zazzle ^(-22)
12. Reverb ^(-47)
13. ArtStation ^(-22)
14. Ozon ^(-3)

✨ Best Marketplaces

Below is a more detailed list of 24 marketplaces used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	61.4%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	36%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	7.4%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	4.5%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	2.4%
6	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	1.9%
7	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.6%
8	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.3%
9	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	1.3%
10	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.1%
11	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.8%
12	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.5%
13	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.5%
14	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	0.5%
15	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.5%
16	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.5%
17	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.5%
18	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.3%
19	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.3%
20	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.3%
21	Avito Moscow, Russia A Russian online classifieds marketplace for buying and selling consumer goods, vehicles, real estate, jobs, and local services. Free$$$	0.3%
22	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	0.3%
23	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.3%
24	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals. Free$50+/month	0.3%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 40,547 websites from Turkey.
We currently track the presence of 78 marketplaces across the web.
Of these, 24 were detected on websites from Turkey.
Statistics were last calculated on September 21, 2026.
For more details, see our methodology and disclaimer.