⚡ Payments in Italy

Online payment services allow businesses to securely accept and process transactions by supporting a variety of payment methods such as credit and debit cards, digital wallets, and Buy Now, Pay Later options.

Italy is a Southern European country with a population of around 59 million people.

According to our data, payment services are detected on 6.2% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top payment services on websites in Italy in 2026, based on market share.

The most popular is PayPal, which dominates the market with an overwhelming 77.7% share.
It is followed by Shop Pay with 16.4% and Stripe with 13.6%.

PayPal 77.7%
Shop Pay 16.4%
Stripe 13.6%
Klarna 10.4%
Visa 10.4%
Mastercard 9.9%
Scalapay 9.7%
Google Pay 6.9%
PayPal Enterprise Payments 5.4%
American Express 4.7%
Apple Pay 4.6%
Amazon Pay 4%
Worldline 3.3%
Arcot 3.2%
Wirecard 2.9%

🚀 Highlights

Here is a list of the top services that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Klarna ^(-3)
7. Scalapay ^(-25)
9. PayPal Enterprise Payments ^(-1)
12. Amazon Pay ^(-3)
16. Postepay ^(-60)
17. Satispay ^(-77)
18. Adyen ^(-2)
21. Revolut ^(-21)
22. MultiSafepay ^(-22)
23. Mollie ^(-2)

✨ Best Payment Services

Below is a more detailed list of the top 25 of the 66 payment services used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	PayPal San Jose, California, United States An online payment service that allows users to send funds from a credit card, bank account, or PayPal balance to merchants without sharing their financial details. $$$	77.7%
2	Shop Pay Ottawa, Ontario, Canada A Shopify-exclusive accelerated checkout and payment method that lets customers save their billing, shipping, and payment information to complete orders quickly on Shopify stores and in the Shop app. Free$$$	16.4%
3	Stripe San Francisco, California, United States A payments processing platform that helps businesses accept online, mobile, and in-store payments with a single integration. $$$	13.6%
4	Klarna Stockholm, Sweden A Swedish payment service provider and licensed bank that specializes in Buy Now, Pay Later options for online and in-store purchases. $$$	10.4%
5	Visa San Francisco, California, United States A global payment network processor that enables banks, merchants, and cardholders to conduct debit, credit, and prepaid transactions across more than 200 countries and territories.	10.4%
6	Mastercard Purchase, New York, United States A global payment-network processor that connects merchants, banks and card-holders for debit, credit and prepaid payments.	9.9%
7	Scalapay Milan, Italy A payment method that allows customers to pay their order in 3 or 4 installments, interests-free.	9.7%
8	Google Pay Mountain View, California, United States A mobile payment and digital wallet service developed by Google that enables users to make contactless and online payments using supported Android phones, tablets, and wearable devices. Free	6.9%
9	PayPal Enterprise Payments San Jose, California, United States A full-stack payments platform that makes it easy for businesses to accept payments in their apps or websites. $$$	5.4%
10	American Express New York, United States A global payment network and card issuer that provides charge, credit, and prepaid cards.	4.7%
11	Apple Pay Cupertino, California, United States A mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices. Free	4.6%
12	Amazon Pay Seattle, Washington, United States Lets Amazon customers to pay on your website using the information already stored in their Amazon accounts. Free$0.30+	4%
13	Worldline La Défense, France A European provider of payment and transaction services.	3.3%
14	Arcot Palo Alto, United States A payment authentication network powered by 3-D Secure (3DS).	3.2%
15	Wirecard Aschheim, Bavaria, Germany A full-service provider for merchants, offering POS infrastructure, payment processing and acquiring services.	2.9%
16	Postepay Rome, Italy A rechargeable prepaid card service operated by Poste Italiane. Free$$$	2.4%
17	Satispay Milan, Italy An Italian payment system that allows users to send money to friends and pay in stores from their smartphone.	1.4%
18	Adyen Amsterdam, Netherlands A payment gateway, processor, and acquirer in one financial technology platform. $0.13+/transaction	1.3%
19	Authorize.net San Francisco, California, United States A payment gateway that facilitates the submission and routing of credit card and electronic check payment transactions to the processing networks on behalf of its client merchants. $25+/month	1.2%
20	Discover Riverwoods, Illinois, United States A global payment network and card issuer offering credit and debit cards as well as processing services.	1.2%
21	Revolut London, United Kingdom A digital financial platform that offers personal and business accounts, multi-currency spending, debit cards, international transfers, and investment options.	0.7%
22	MultiSafepay Amsterdam, Netherlands An omnichannel payment gateway that allows businesses to accept payments via credit and debit cards, iDeal, Bancontact, SEPA Direct Debit, and bank transfers.	0.5%
23	Mollie Ansterdam, Netherlands A Netherlands-based payment platform for in-person payments, subscriptions, and financing.	0.4%
24	Square Oakland, California, United States A payment processor that enables businesses to accept cards from customers to pay for goods and services. Free$49+/month	0.4%
25	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.4%

👉 See Also

🌎 Payments in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,147 websites from Italy.
We currently track the presence of 136 payment services across the web.
Of these, 66 were detected on websites from Italy.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.