⚡ Push Notifications in Japan

Push notifications are brief, targeted messages sent directly to a user's device from an application or website. Push notification platforms provide the infrastructure to create, send, and manage such notifications across various operating systems and browsers.

Japan is an East Asian country with a population of around 125 million people.

According to our data, push notification platforms are detected on 1% of websites from Japan.

⭐ Most Popular in 2026

The following chart shows the top push notification platforms in Japan in 2026, based on market share.

The most popular is Salesforce Marketing Cloud with an impressive share of 39%, followed by Baidu Cloud Push with 22.3% and Klaviyo with 19.9%.

Salesforce Marketing Cloud 39%
Baidu Cloud Push 22.3%
Klaviyo 19.9%
OneSignal 10.7%
Omnisend 3.8%
Firebase Cloud Messaging 3.3%
Webpushr 0.3%
Pusher 0.2%
VWO Engage 0.2%
PushOwl 0.2%
PubNub 0.2%
MoEngage 0.1%
Batch 0.1%
Gravitec 0.1%
iZooto 0.07%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Salesforce Marketing Cloud ^(-3)
7. Webpushr ^(-1)
9. VWO Engage ^(-8)
11. PubNub ^(-8)
12. MoEngage ^(-4)
13. Batch ^(-15)
16. Subscribers ^(-5)
17. PushAlert ^(-3)
18. Pushwoosh ^(-8)
19. WebEngage ^(-3)

✨ Best Push Notification Platforms

Below is a more detailed list of 19 push notification platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	39%
2	Baidu Cloud Push Beijing, China A cloud-based service from China that enables developers to send push notifications to mobile devices. Free	22.3%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	19.9%
4	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	10.7%
5	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	3.8%
6	Firebase Cloud Messaging Mountain View, California, United States A cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost. Free	3.3%
7	Webpushr San Jose, California, United States A web push notification platform that enables websites to send browser-based push notifications to their users. Free$29+/month	0.3%
8	Pusher London, United Kingdom A platform that allows developers to build applications with different real-time needs such as push notifications and pub/sub messaging. Free$29+/month	0.2%
9	VWO Engage Delhi, India Helps users find conversion leaks, understand visitor behavior, conduct surveys, run experiments, and engage with visitors. $99+/month	0.2%
10	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
11	PubNub San Francisco, California, United States A fully managed, globally distributed real-time communication platform that provides APIs for developers to build real-time web, mobile, and IoT apps. Free$98+/month	0.2%
12	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.1%
13	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.1%
14	Gravitec Warsaw, Poland An automated system for creating and delivering web push notifications. Free$24+/month	0.1%
15	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	0.07%
16	Subscribers La Jolla, California, United States A marketing and ad network that allows businesses to send web push notifications and website owners to monetize their traffic. Free$19+/month	0.07%
17	PushAlert Jaipur, India A user engagement, retention, and marketing automation platform that allows customers to send real-time notifications to their website users on mobile and desktop. Free$12+/month	0.07%
18	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.07%
19	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.07%

👉 See Also

🌎 Push Notifications in other countries

Data is based on the analysis of 157,205 websites from Japan.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.