⚡ Social Media in Austria

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Austria is a Central European country with a population of over 9 million people.

According to our data, social media platforms are used on 49.7% of websites from Austria.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Austria in 2026, based on market share.

The most popular is Facebook with an impressive share of 84.9%, followed by Instagram with 64.2% and LinkedIn with 27.3%.

Facebook 84.9%
Instagram 64.2%
LinkedIn 27.3%
X 22.6%
TikTok 6.1%
WhatsApp 2.7%
Xing 2.4%
Pinterest 2.3%
Flickr 1.4%
Bluesky 1%
SoundCloud 1%
Kununu 0.7%
Telegram 0.7%
Mastodon 0.4%
Tumblr 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn ^(-1)
5. TikTok ^(-1)
7. Xing ^(-16)
9. Flickr ^(-2)
10. Bluesky ^(-5)
11. SoundCloud ^(-1)
12. Kununu ^(-26)
14. Mastodon ^(-11)
15. Tumblr ^(-1)
17. Behance ^(-7)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 55 social media platforms used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	84.9%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	64.2%
3	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	27.3%
4	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	22.6%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	6.1%
6	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	2.7%
7	Xing Hamburg, Germany A German career-oriented social networking platform focused on professional connections across industries mostly in the German-speaking market. Free€9.95+/month	2.4%
8	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.3%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.4%
10	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	1%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1%
12	Kununu Vienna, Austria An online employer review and workplace transparency platform focused on German-speaking countries, where current and former employees rate companies and share job-related experiences. Free€408+/month	0.7%
13	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.7%
14	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.4%
15	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.4%
16	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.4%
17	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.3%
18	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.3%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.2%
20	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
21	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.1%
22	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.1%
23	Meetup New York, United States A social media platform for organizing in-person activities and meeting people in your local area.	0.09%
24	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.09%
25	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.09%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 29,013 websites from Austria.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.