⚡ Social Media in Germany

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

According to our data, social media platforms are used on 46.7% of websites from Germany.

⭐ Most Popular in 2025

The following chart shows the top social media platforms in Germany in 2025, based on market share.

The most popular is Facebook with an impressive share of 75.6%, followed by Instagram with 59.1% and X with 36.3%.

Facebook 75.6%
Instagram 59.1%
X 36.3%
LinkedIn 27.9%
Xing 6.9%
TikTok 3.7%
WhatsApp 2.6%
Pinterest 2.2%
Telegram 1.4%
SoundCloud 1.4%
Flickr 1%
Mastodon 0.9%
Kununu 0.8%
Discord 0.7%
Bluesky 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Xing ^(-12)
6. TikTok ^(-1)
10. SoundCloud ^(-2)
12. Mastodon ^(-8)
13. Kununu ^(-28)
14. Discord ^(-2)
15. Bluesky ^(-8)
17. Threads ^(-7)
19. Linktree ^(-7)
22. Steam ^(-9)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 74 social media platforms used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	FacebookMenlo Park, California, United States A social media platform owned by Meta.	75.6%
2	InstagramMenlo Park, California, United States A photo and video-sharing social media platform owned by Meta.	59.1%
3	XBastrop, Texas, United States A social media platform that allows users to post short messages called "tweets".	36.3%
4	LinkedInMountain View, California, United States A business and employment-focused social media platform.	27.9%
5	XingHamburg, Germany A German career-oriented social networking website.	6.9%
6	TikTokHaidian, Beijing, China A Chinese video-focused social media platform.	3.7%
7	WhatsAppMenlo Park, California, United States An instant messaging service owned by Meta.	2.6%
8	PinterestSan Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards.	2.2%
9	TelegramDubai, United Arab Emirates A cloud-based mobile and desktop messaging app with a focus on security and speed.	1.4%
10	SoundCloudBerlin, Germany A music streaming and distribution platform.	1.4%
11	FlickrMountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos.	1%
12	MastodonBerlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software.	0.9%
13	KununuVienna, Austria An online platform for employer reviews that focuses on German-speaking countries.	0.8%
14	DiscordSan Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video.	0.7%
15	BlueskySeattle, Washington, United States A public social network that is designed to not be controlled by a single company.	0.6%
16	TumblrSan Francisco, California, United States A blogging and social media platform currently owned by Automattic.	0.5%
17	ThreadsMenlo Park, California, United States A microblogging and social media platform from Meta.	0.3%
18	RedditSan Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting.	0.3%
19	LinktreeMelbourne, Victoria, Australia A social media landing page service.	0.2%
20	VKMoscow, Russia A Russian social media and social networking service.	0.2%
21	MediumSan Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience.	0.2%
22	SteamBellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation.	0.1%
23	ResearchGateBerlin, Germany A social networking site for scientists and researchers to list their publications, ask and answer questions, and interact with each other.	0.1%
24	MeetupNew York, United States A social media platform for organizing in-person activities and meeting people in your local area.	0.1%
25	SlideShareSan Francisco, California, United States A social media platform where people share presentations and infographics.	0.1%

Data updated October 16, 2025

When interpreting and using the results, please read our methodology and disclaimer.