⚡ Social Media in Germany

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Germany is a Central European country with a population of around 84 million people.

According to our data, social media platforms are used on 41.4% of websites from Germany.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Germany in 2026, based on market share.

The most popular is Facebook with an impressive share of 75.2%, followed by Instagram with 61.6% and X with 33.9%.

Facebook 75.2%
Instagram 61.6%
X 33.9%
LinkedIn 29.6%
Xing 6.6%
TikTok 5.4%
WhatsApp 2.9%
Pinterest 2.2%
Telegram 1.5%
SoundCloud 1.4%
Bluesky 1.2%
Mastodon 1%
Kununu 0.9%
Flickr 0.9%
Discord 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Xing ^(-18)
10. SoundCloud ^(-2)
11. Bluesky ^(-4)
12. Mastodon ^(-13)
13. Kununu ^(-25)
17. Threads ^(-4)
18. Behance ^(-2)
21. Linktree ^(-5)
22. Steam ^(-10)
23. Medium ^(-4)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 78 social media platforms used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	75.2%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	61.6%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	33.9%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	29.6%
5	Xing Hamburg, Germany A German career-oriented social networking website.	6.6%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	5.4%
7	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	2.9%
8	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.2%
9	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.5%
10	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1.4%
11	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	1.2%
12	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	1%
13	Kununu Vienna, Austria An online platform for employer reviews that focuses on German-speaking countries.	0.9%
14	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.9%
15	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.8%
16	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.5%
17	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.5%
18	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.4%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.4%
20	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.3%
21	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
22	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.2%
23	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.2%
24	ResearchGate Berlin, Germany A social networking site for scientists and researchers to list their publications, ask and answer questions, and interact with each other. Free	0.1%
25	Meetup New York, United States A social media platform for organizing in-person activities and meeting people in your local area.	0.1%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 210,671 websites from Germany.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.