⚡ Social Media in Estonia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, social media platforms are used on 52.6% of websites from Estonia.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Estonia in 2026, based on market share.

The most popular is Facebook with a substantial share of 89.5%, followed by Instagram with 55.3% and LinkedIn with 27.2%.

Facebook 89.5%
Instagram 55.3%
LinkedIn 27.2%
X 23.5%
TikTok 5.3%
Telegram 3.8%
Pinterest 3.6%
Flickr 2.4%
VK 1.9%
WhatsApp 1.7%
SoundCloud 1.3%
Behance 0.8%
Reddit 0.7%
Discord 0.7%
Viber 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn ^(-1)
5. TikTok ^(-1)
6. Telegram ^(-2)
8. Flickr ^(-3)
11. SoundCloud ^(-1)
12. Behance ^(-12)
13. Reddit ^(-5)
15. Viber ^(-5)
16. Medium ^(-11)
19. Steam ^(-14)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 41 social media platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	89.5%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	55.3%
3	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	27.2%
4	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	23.5%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	5.3%
6	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	3.8%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	3.6%
8	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	2.4%
9	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	1.9%
10	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	1.7%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1.3%
12	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.8%
13	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.7%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.7%
15	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.6%
16	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.5%
17	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.3%
18	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.3%
19	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.2%
20	OK.ru Moscow, Russia A Russian social networking service with more than 300 million registered users. Free	0.2%
21	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.2%
22	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.1%
23	Stack Overflow New York, United States A question-and-answer platform for programmers. Free$7.70+/user/month	0.1%
24	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.1%
25	Scribd San Francisco, California, United States A digital document library and reading subscription service that provides access to millions of e-books, audiobooks, magazines, and user-uploaded documents. Free$9.99/month	0.08%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 5,049 websites from Estonia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.