⚡ Social Media in Ghana

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Ghana is a West African country with a population of over 34 million people.

According to our data, social media platforms are used on 67.2% of websites from Ghana.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Ghana in 2026, based on market share.

The most popular is X with an impressive share of 81.5%, followed by Facebook with 74.1% and Instagram with 63.8%.

X 81.5%
Facebook 74.1%
Instagram 63.8%
LinkedIn 41.9%
WhatsApp 14.2%
TikTok 8%
Pinterest 4.2%
Telegram 2.7%
Flickr 1.7%
Threads 1%
SoundCloud 1%
Medium 0.5%
Line 0.5%
Mastodon 0.2%
WeChat 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Ghana than worldwide.
Differences between global and country rankings are shown in parentheses.

1. X ^(-2)
9. Flickr ^(-2)
10. Threads ^(-11)
11. SoundCloud ^(-1)
12. Medium ^(-15)
14. Mastodon ^(-11)
15. WeChat ^(-2)
16. Snapchat ^(-15)
17. Behance ^(-3)

✨ Best Social Media Platforms

Below is a more detailed list of 17 social media platforms used on sites from Ghana, ranked by their market share.

Rank	Name	Market share
1	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	81.5%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	74.1%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	63.8%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	41.9%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	14.2%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	8%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	4.2%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	2.7%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.7%
10	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	1%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1%
12	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.5%
13	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	0.5%
14	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.2%
15	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	0.2%
16	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.2%
17	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.2%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 597 websites from Ghana.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.