⚡ Social Media Platforms in Ethiopia

Social media is online platforms where people can create and share content, connect with others through likes, comments, and messages, and build social communities.

Ethiopia is an East African country with a population of over 127 million people.

According to our data, social media platforms are detected on 72.3% of websites from Ethiopia.

Statistics based on 231 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Ethiopia in 2026, based on market share.

The most popular is Facebook with an impressive share of 84.4%, followed by X with 72.5% and Telegram with 43.7%.

Facebook 84.4%
X 72.5%
Telegram 43.7%
LinkedIn 43.1%
Instagram 34.7%
TikTok 13.2%
Pinterest 4.2%
WhatsApp 4.2%
Flickr 2.4%
Threads 1.2%
Linktree 1.2%
Last.fm 0.6%
Xing 0.6%
Behance 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Ethiopia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. X ^(-1)
3. Telegram ^(-5)
9. Flickr ^(-2)
10. Threads ^(-8)
11. Linktree ^(-15)
12. Last.fm ^(-47)
13. Xing ^(-10)
14. Behance ^(-10)

✨ Best Social Media Platforms

Below is a more detailed list of 14 social media platforms used on sites from Ethiopia, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	84.4%
2	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	72.5%
3	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	43.7%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	43.1%
5	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	34.7%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	13.2%
7	Pinterest San Francisco, California, United States A visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards. Free	4.2%
8	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	4.2%
9	Flickr Mountain View, California, United States A photo-sharing social network and image hosting service with free storage for up to 1,000 photos. Free$11/month	2.4%
10	Threads Menlo Park, California, United States A microblogging and social media platform from Meta designed for sharing text updates and participating in public conversations. Free	1.2%
11	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	1.2%
12	Last.fm London, United Kingdom A music streaming and discovery platform with Internet radio and a community for music discussion. Free$4.99/month	0.6%
13	Xing Hamburg, Germany A German career-oriented social networking platform focused on professional connections across industries mostly in the German-speaking market. Free€9.95+/month	0.6%
14	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.6%

👉 See Also

🌎 Social Media in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 231 websites from Ethiopia.
We currently track the presence of 87 social media platforms across the web.
Of these, 14 were detected on websites from Ethiopia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.