⚡ Social Media Platforms in Tanzania

Social media is online platforms where people can create and share content, connect with others through likes, comments, and messages, and build social communities.

Tanzania is an East African country with a population of over 67 million people.

According to our data, social media platforms are detected on 64.7% of websites from Tanzania.

Statistics based on 748 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Tanzania in 2026, based on market share.

The most popular is Instagram with an impressive share of 78.1%, followed by Facebook with 73.3% and X with 67.1%.

Instagram 78.1%
Facebook 73.3%
X 67.1%
LinkedIn 26.2%
WhatsApp 16.5%
Pinterest 4.8%
TikTok 4.1%
Telegram 1.7%
Flickr 1%
ResearchGate 0.8%
Threads 0.4%
SoundCloud 0.4%
Tumblr 0.2%
VK 0.2%
Viber 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Tanzania than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Instagram ^(-1)
6. Pinterest ^(-1)
9. Flickr ^(-2)
10. ResearchGate ^(-30)
11. Threads ^(-7)
13. Tumblr ^(-3)
15. Viber ^(-5)
16. Mastodon ^(-9)
17. Nostr ^(-64)

✨ Best Social Media Platforms

Below is a more detailed list of 17 social media platforms used on sites from Tanzania, ranked by their market share.

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	78.1%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	73.3%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	67.1%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	26.2%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	16.5%
6	Pinterest San Francisco, California, United States A visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards. Free	4.8%
7	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	4.1%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.7%
9	Flickr Mountain View, California, United States A photo-sharing social network and image hosting service with free storage for up to 1,000 photos. Free$11/month	1%
10	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.8%
11	Threads Menlo Park, California, United States A microblogging and social media platform from Meta designed for sharing text updates and participating in public conversations. Free	0.4%
12	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.4%
13	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.2%
14	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.2%
15	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.2%
16	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open-source software. Free	0.2%
17	Nostr An open protocol that enables global, decentralized, and censorship-resistant social media. Free	0.2%

👉 See Also

🌎 Social Media in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 748 websites from Tanzania.
We currently track the presence of 87 social media platforms across the web.
Of these, 17 were detected on websites from Tanzania.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.