⚡ Social Media in Latvia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our data, social media platforms are used on 57.3% of websites from Latvia.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Latvia in 2026, based on market share.

The most popular is Facebook with a substantial share of 89.8%, followed by Instagram with 55% and X with 40.3%.

Facebook 89.8%
Instagram 55%
X 40.3%
LinkedIn 22.2%
TikTok 9.3%
Draugiem 7.3%
WhatsApp 6.7%
Telegram 3.9%
Pinterest 2.9%
Flickr 2.8%
VK 1.6%
SoundCloud 0.9%
Discord 0.8%
OK.ru 0.6%
Threads 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

5. TikTok ^(-1)
6. Draugiem ^(-43)
10. Flickr ^(-1)
14. OK.ru ^(-8)
15. Threads ^(-6)
16. Viber ^(-4)
19. Behance ^(-5)
20. Mastodon ^(-5)
21. Steam ^(-12)
22. Micro.blog ^(-47)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 31 social media platforms used on sites from Latvia, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	89.8%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	55%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	40.3%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	22.2%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	9.3%
6	Draugiem Riga, Latvia A Latvian social networking website.	7.3%
7	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	6.7%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	3.9%
9	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.9%
10	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	2.8%
11	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	1.6%
12	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.9%
13	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.8%
14	OK.ru Moscow, Russia A Russian social networking service with more than 300 million registered users. Free	0.6%
15	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.6%
16	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.5%
17	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.3%
18	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.3%
19	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.2%
20	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.2%
21	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.1%
22	Micro.blog Austin, Texas, United States A microblogging and social networking service. $1+/month	0.05%
23	Hugging Face New York, United States A machine learning and data science platform and community that helps users build, deploy and train machine learning models.	0.05%
24	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.05%
25	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.05%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 3,834 websites from Latvia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.