⚡ Social Media in Macedonia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Macedonia is a Southeastern European country with a population of around 2.1 million people.

According to our data, social media platforms are used on 60.9% of websites from Macedonia.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Macedonia in 2026, based on market share.

The most popular is Facebook with a substantial share of 93.9%, followed by Instagram with 59.7% and X with 35.4%.

Facebook 93.9%
Instagram 59.7%
X 35.4%
LinkedIn 20.1%
Pinterest 2.6%
TikTok 2.2%
Viber 2.1%
WhatsApp 1.9%
Flickr 0.9%
Telegram 0.8%
SoundCloud 0.6%
Tumblr 0.5%
Linktree 0.2%
VK 0.2%
Discord 0.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Macedonia than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Pinterest ^(-2)
7. Viber ^(-13)
9. Flickr ^(-2)
11. SoundCloud ^(-1)
12. Tumblr ^(-4)
13. Linktree ^(-13)
16. Snapchat ^(-15)
17. Medium ^(-10)
18. Threads ^(-3)
19. Link in Bio ^(-53)

✨ Best Social Media Platforms

Below is a more detailed list of 22 social media platforms used on sites from Macedonia, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	93.9%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	59.7%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	35.4%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	20.1%
5	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.6%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	2.2%
7	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	2.1%
8	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	1.9%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.9%
10	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.8%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.6%
12	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.5%
13	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
14	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.2%
15	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.1%
16	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.1%
17	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.1%
18	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.1%
19	Link in Bio Boston, Massachusetts, United States A link tree tool that provides users with a mini web page to share links to their social profiles and other important resources. Free$25+/month	0.1%
20	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.1%
21	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.1%
22	Scribd San Francisco, California, United States A digital document library and reading subscription service that provides access to millions of e-books, audiobooks, magazines, and user-uploaded documents. Free$9.99/month	0.1%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 1,584 websites from Macedonia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.