⚡ Social Media Platforms in Malawi

Social media is online platforms where people can create and share content, connect with others through likes, comments, and messages, and build social communities.

Malawi is an East African country with a population of over 21 million people.

According to our data, social media platforms are detected on 59.5% of websites from Malawi.

Statistics based on 111 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Malawi in 2026, based on market share.

The most popular is X with an impressive share of 86.4%, followed by Facebook with 57.6% and Instagram with 43.9%.

X 86.4%
Facebook 57.6%
Instagram 43.9%
LinkedIn 34.8%
WhatsApp 9.1%
TikTok 6.1%
Pinterest 3%
Medium 1.5%
Telegram 1.5%
Steemit 1.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Malawi than worldwide.
Differences between global and country rankings are shown in parentheses.

1. X ^(-2)
8. Medium ^(-19)
10. Steemit ^(-67)

✨ Best Social Media Platforms

Below is a more detailed list of 10 social media platforms used on sites from Malawi, ranked by their market share.

Rank	Name	Market share
1	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	86.4%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	57.6%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	43.9%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	34.8%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	9.1%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	6.1%
7	Pinterest San Francisco, California, United States A visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards. Free	3%
8	Medium San Francisco, California, United States An online publishing platform that allows writers to share articles, stories, and ideas with a built-in audience and content discovery system. $5+/month	1.5%
9	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.5%
10	Steemit New York, United States A blockchain-based blogging and social media website.	1.5%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 111 websites from Malawi.
We currently track the presence of 87 social media platforms across the web.
Of these, 10 were detected on websites from Malawi.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.