⚡ Social Media in the Philippines

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, social media platforms are used on 50.9% of websites from the Philippines.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in the Philippines in 2026, based on market share.

The most popular is Facebook with a substantial share of 88.3%, followed by Instagram with 51.2% and X with 47.6%.

Facebook 88.3%
Instagram 51.2%
X 47.6%
LinkedIn 23.3%
TikTok 14.1%
Pinterest 5.5%
WhatsApp 3.1%
Viber 2.6%
WeChat 1.7%
Telegram 1.7%
Reddit 1.1%
QQ 1%
Medium 0.9%
Linktree 0.8%
Flipboard 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

5. TikTok ^(-1)
6. Pinterest ^(-1)
8. Viber ^(-14)
9. WeChat ^(-8)
11. Reddit ^(-8)
12. QQ ^(-6)
13. Medium ^(-14)
14. Linktree ^(-12)
15. Flipboard ^(-21)
17. Behance ^(-3)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 48 social media platforms used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	88.3%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	51.2%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	47.6%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	23.3%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	14.1%
6	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	5.5%
7	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	3.1%
8	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	2.6%
9	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	1.7%
10	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.7%
11	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	1.1%
12	QQ Shenzhen, China A Chinese instant messaging software platform. Free	1%
13	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.9%
14	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.8%
15	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	0.7%
16	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.7%
17	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.7%
18	Quora Mountain View, California, United States A question-and-answer platform where users can ask questions and provide answers on a wide range of topics. Free$6.99/month	0.6%
19	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.6%
20	Weibo Beijing, China A Chinese microblogging website. Free	0.6%
21	Goodreads Seattle, Washington, United States A book-based social media platform owned by Amazon. Free	0.6%
22	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.6%
23	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.6%
24	Band Seongnam, Korea A Korean social media community platform created by the Naver Corporation.	0.5%
25	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.5%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 4,926 websites from the Philippines.
Statistics were last calculated on January 28, 2026.
For details, see our methodology and disclaimer.