⚡ Social Media in Poland

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Poland is a Central European country with a population of around 38 million people.

According to our data, social media platforms are used on 49.3% of websites from Poland.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Poland in 2026, based on market share.

The most popular is Facebook with a substantial share of 90%, followed by Instagram with 50.6% and X with 25%.

Facebook 90%
Instagram 50.6%
X 25%
LinkedIn 23.8%
TikTok 7.2%
Pinterest 1.9%
Behance 1.3%
WhatsApp 1.1%
SoundCloud 0.9%
Discord 0.8%
Telegram 0.6%
Flickr 0.6%
Tumblr 0.3%
Steam 0.2%
Reddit 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Poland than worldwide.
Differences between global and country rankings are shown in parentheses.

5. TikTok ^(-1)
6. Pinterest ^(-1)
7. Behance ^(-13)
9. SoundCloud ^(-3)
10. Discord ^(-4)
13. Tumblr ^(-3)
14. Steam ^(-18)
15. Reddit ^(-4)
17. Threads ^(-4)
19. Linktree ^(-7)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 57 social media platforms used on sites from Poland, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	90%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	50.6%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	25%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	23.8%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	7.2%
6	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	1.9%
7	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	1.3%
8	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	1.1%
9	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.9%
10	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.8%
11	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.6%
12	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.6%
13	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.3%
14	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.2%
15	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.2%
16	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.2%
17	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.2%
18	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.2%
19	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.1%
20	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.1%
21	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.1%
22	Xing Hamburg, Germany A German career-oriented social networking website.	0.1%
23	Steam Community Bellevue, Washington, United States A social networking site for gamers. Free	0.1%
24	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.1%
25	Meetup New York, United States A social media platform for organizing in-person activities and meeting people in your local area.	0.08%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 50,717 websites from Poland.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.