⚡ Social Media in Tanzania

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Tanzania is an East African country with a population of over 67 million people.

According to our data, social media platforms are used on 64.9% of websites from Tanzania.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Tanzania in 2026, based on market share.

The most popular is Instagram with an impressive share of 77.8%, followed by Facebook with 73.3% and X with 66.5%.

Instagram 77.8%
Facebook 73.3%
X 66.5%
LinkedIn 26.1%
WhatsApp 16.1%
Pinterest 4.7%
TikTok 4%
Telegram 1.7%
Flickr 1.1%
ResearchGate 0.8%
Mastodon 0.2%
Tumblr 0.2%
SoundCloud 0.2%
VK 0.2%
Viber 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Tanzania than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Instagram ^(-1)
6. Pinterest ^(-1)
9. Flickr ^(-2)
10. ResearchGate ^(-29)
11. Mastodon ^(-14)
12. Tumblr ^(-4)
15. Viber ^(-5)
16. Nostr ^(-64)

✨ Best Social Media Platforms

Below is a more detailed list of 16 social media platforms used on sites from Tanzania, ranked by their market share.

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	77.8%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	73.3%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	66.5%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	26.1%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	16.1%
6	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	4.7%
7	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	4%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.7%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.1%
10	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.8%
11	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.2%
12	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.2%
13	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.2%
14	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.2%
15	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.2%
16	Nostr An open protocol that enables global, decentralized, and censorship-resistant social media. Free	0.2%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 727 websites from Tanzania.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.