⚡ Social Media in Uganda

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Uganda is an East African country with a population of over 49 million people.

According to our data, social media platforms are used on 55.4% of websites from Uganda.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Uganda in 2026, based on market share.

The most popular is X with an impressive share of 85.2%, followed by Facebook with 79% and Instagram with 45.1%.

X 85.2%
Facebook 79%
Instagram 45.1%
LinkedIn 37.9%
WhatsApp 19.3%
TikTok 9.1%
Pinterest 2.6%
Telegram 1.9%
Flickr 1.7%
SoundCloud 1.2%
Behance 1%
ResearchGate 0.7%
Threads 0.7%
Bluesky 0.7%
Linktree 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Uganda than worldwide.
Differences between global and country rankings are shown in parentheses.

1. X ^(-2)
9. Flickr ^(-2)
10. SoundCloud ^(-2)
11. Behance ^(-13)
12. ResearchGate ^(-27)
13. Threads ^(-8)
14. Bluesky ^(-1)
15. Linktree ^(-11)
16. Reddit ^(-2)
17. Academia ^(-28)

✨ Best Social Media Platforms

Below is a more detailed list of 21 social media platforms used on sites from Uganda, ranked by their market share.

Rank	Name	Market share
1	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	85.2%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	79%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	45.1%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	37.9%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	19.3%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	9.1%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.6%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.9%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.7%
10	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1.2%
11	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	1%
12	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.7%
13	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.7%
14	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.7%
15	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.5%
16	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.2%
17	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.2%
18	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.2%
19	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.2%
20	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.2%
21	Yelp San Francisco, California, United States An American crowd-sourced review platform where users publish ratings and written feedback about local businesses. Free$180+/month	0.2%

Data is based on the analysis of 757 websites from Uganda.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.