⚡ Video-Focused Social Media

Video-focused social media platforms are networks centered on creating, sharing, and discovering short-form video content.

They typically feature in-app recording and editing tools, algorithmic content feeds, and engagement mechanisms such as likes, comments, and shares.

⭐ Most Popular in 2026

The following chart shows the leading video-focused social media platforms in 2026, based on market share.

The most popular is Instagram, which dominates the market with an overwhelming 58.9% share.
It is followed by TikTok with 7.2% and Snapchat with 0.2%.

Instagram 58.9%
TikTok 7.2%
Snapchat 0.2%
Douyin 0.009%
Pixelfed 0.006%
Kuaishou 0.003%
Vero 0.003%

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Instagram is #1 in Brazil ^(-1)
TikTok is #5 in the United Kingdom ^(-1)
Snapchat is #7 in Saudi Arabia ^(-24)

✨ Best Video-Focused Social Media Platforms

Below is a more detailed list of 7 video-focused social media platforms we detect, ranked by their market share.

Available filters: Bookish Decentralized Photo Video

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	58.9%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	7.2%
3	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.2%
4	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.009%
5	Pixelfed A decentralized open-source social network service for photo sharing. Free	0.006%
6	Kuaishou Beijing, China A Chinese short-video social media platform. Free	0.003%
7	Vero New York, United States A social media platform with no ads and no data mining. Free	0.003%

👉 See Also

🔗 Links
- ⚡Video Platforms

Data is based on the analysis of 3,320,618 websites.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.