⚡ URL Shorteners

URL shorteners are online tools that convert long web addresses into shorter, easier-to-use links, often with analytics and customization options.

According to our data, URL shorteners are used on 2.1% of all websites.
94.1% of these sites use only one URL shortener, 5.2% use two, and 0.8% use three or more simultaneously.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading URL shorteners in 2026, based on market share.

The most popular is Bitly with an impressive share of 38.3%, followed by EepURL with 15% and Amzn.to with 10.9%.

Bitly 38.3%
EepURL 15%
Amzn.to 10.9%
t.co 10%
g.co 6%
TinyURL 5.3%
Cuttly 3.8%
Linkfire 3.2%
Rebrandly 3.1%
Fb.me 2.8%
T.ly 2.3%
Apple URL Shortener 1.4%
ShortURL 1.2%
Geniuslink 1%
Short.io 0.8%

You can also drill down by country:

🚀 Country Highlights

Here is a list of shorteners that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

EepURL is #1 in the United Kingdom ^(-1)
Amzn.to is #1 in Japan ^(-2)
Yandex Clicker is #1 in Russia ^(-17)
g.co is #2 in India ^(-3)
Cuttly is #2 in Indonesia ^(-5)
Rebrandly is #2 in Thailand ^(-7)

✨ Best URL Shorteners

Below is a more detailed list of the top 25 of the 26 URL shorteners we track, ranked by their market share.

Rank	Name	Market share
1	Bitly New York, United States A URL shortening and link management platform that converts long URLs into short redirects while providing tools to organize, track, and optimize shared links across digital channels. Free$10+/month	38.3%
2	EepURL Atlanta, Georgia, United States A trackable URL shortening service for Mailchimp customers.	15%
3	Amzn.to Seattle, Washington, United States A link shortener used to shorten Amazon affiliate links.	10.9%
4	t.co Bastrop, Texas, United States A link shortener used by Twitter to protect users from harmful links.	10%
5	g.co Mountain View, California, United States A URL shortener used exclusively by Google for its own products.	6%
6	TinyURL Sioux Falls, South Dakota, United States One of the oldest URL shortening services, operating since 2002. Free$12.99+/month	5.3%
7	Cuttly Gdansk, Poland An advanced URL shortener with link analytics, QR codes, microsites, and surveys. Free$12+/month	3.8%
8	Linkfire Copenhagen, Denmark A music marketing and analytics platform used by labels and artists to create smart links and landing pages that let fans listen to their releases. $26.99+/month	3.2%
9	Rebrandly Dublin, Ireland A platform for branded short links with retargeting. Free$14+/month	3.1%
10	Fb.me Menlo Park, California, United States A Facebook URL shortener that can be used for profiles and pages.	2.8%
11	T.ly A URL-shortening service that focuses on simplicity and efficiency.	2.3%
12	Apple URL Shortener Cupertino, California, United States A link service used to link to the App Store, Apple Music, and other Apple resources.	1.4%
13	ShortURL A tool to shorten a long link and create a short URL that is easy to share.	1.2%
14	Geniuslink Seattle, Washington, United States An intelligent URL shortener and affiliate link management platform that helps publishers route users to the most relevant shopping destination based on context. $6+/month	1%
15	Short.io Claymont, Delaware, United States A white label URL shortener that creates short links on branded domains. Free$5+/month	0.8%
16	Is.gd Glasgow, Scotland, United Kingdom A free service for shortening web addresses and other URLs.	0.6%
17	Ow.ly Vancouver, British Columbia, Canada The URL shortener built into Hootsuite social management software.	0.5%
18	Yandex Clicker Moscow, Russia A URL shortening service provided by the Russian search engine Yandex. Free	0.5%
19	Lnkd.in Mountain View, California, United States A URL shortener for LinkedIn content.	0.4%
20	BL.INK Austin, Texas, United States An enterprise link management platform with support for QR codes and microsites. $48+/month	0.4%
21	Tiny.cc A link management platform that offers branded short links, retargeting pixels and custom keyword URLs. Free$5+/month	0.2%
22	T2M Calgary, Alberta, Canada All-in-one link management platform with branded short links, analytics, and QR codes. $5+	0.1%
23	YOURLS A self-hosted URL shortener built in PHP. FreeOpen source	0.06%
24	JotURL Milan, Italy A link management platform designed to help marketers track, optimize, and brand their links. €9+/month	0.05%
25	Sniply A simple tool that shortens links and allows users to add an overlay message to any content to include a call-to-action with each link.	0.05%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,367,747 websites.
We currently track the presence of 26 URL shorteners across the web.
Statistics were last calculated on April 11, 2026.
For more details, see our methodology and disclaimer.