⚡ URL Shorteners in the United States

URL shorteners are online tools that convert long web addresses into shorter, easier-to-use links, often with analytics and customization options.

According to our data, URL shorteners are used on 6.1% of websites from the United States.

⭐ Most Popular in 2025

The following chart shows the top URL shorteners in the United States in 2025, based on market share.

The most popular is Google URL Shortener, which dominates the market with an overwhelming 54.7% share.
It is followed by Bitly with 17% and EepURL with 8.5%.

Google URL Shortener 54.7%
Bitly 17%
EepURL 8.5%
Amzn.to 7.5%
t.co 4.8%
TinyURL 2.5%
g.co 2%
Rebrandly 1.5%
Linkfire 1.3%
T.ly 1.1%
Geniuslink 1%
Cuttly 0.9%
Fb.me 0.9%
Apple URL Shortener 0.7%
BL.INK 0.4%

🚀 Highlights

Here is a list of the top shorteners that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

7. g.co ^(-2)
9. Linkfire ^(-2)
10. T.ly ^(-2)
11. Geniuslink ^(-3)
15. BL.INK ^(-5)
16. Ow.ly ^(-1)
21. Appsto.re ^(-1)
22. Tiny.cc ^(-1)
23. Sniply ^(-3)
24. YOURLS ^(-1)

✨ Best URL Shorteners

Below is a more detailed list of the top 25 of the 28 URL shorteners used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Google URL ShortenerMountain View, California, United States A deprecated link service from Google.	54.7%
2	BitlyNew York, United States A URL shortening service and a link management platform.	17%
3	EepURLAtlanta, Georgia, United States A trackable URL shortening service for Mailchimp customers.	8.5%
4	Amzn.toSeattle, Washington, United States A link shortener used to shorten Amazon affiliate links.	7.5%
5	t.coBastrop, Texas, United States A link shortener used by Twitter to protect users from harmful links.	4.8%
6	TinyURLSioux Falls, South Dakota, United States One of the oldest URL shortening services, operating since 2002.	2.5%
7	g.coMountain View, California, United States A URL shortener used exclusively by Google for its own products.	2%
8	RebrandlyDublin, Ireland A platform for branded short links with retargeting.	1.5%
9	LinkfireCopenhagen, Denmark A music marketing and analytics platform used by labels and artists to create smart links and landing pages that let fans listen to their releases.	1.3%
10	T.ly A URL-shortening service that focuses on simplicity and efficiency.	1.1%
11	GeniuslinkSeattle, Washington, United States A URL shortener for affiliates with support for automatic Amazon link localization, mobile deep linking and seller networks.	1%
12	CuttlyGdansk, Poland An advanced URL shortener with link analytics, QR codes, microsites, and surveys.	0.9%
13	Fb.meMenlo Park, California, United States A Facebook URL shortener that can be used for profiles and pages.	0.9%
14	Apple URL ShortenerCupertino, California, United States A link service used to link to the App Store, Apple Music, and other Apple resources.	0.7%
15	BL.INKAustin, Texas, United States An enterprise link management platform with support for QR codes and microsites.	0.4%
16	Ow.lyVancouver, British Columbia, Canada The URL shortener built into Hootsuite social management software.	0.3%
17	Is.gdGlasgow, Scotland, United Kingdom A free service for shortening web addresses and other URLs.	0.3%
18	Short.ioClaymont, Delaware, United States A white label URL shortener that creates short links on branded domains.	0.3%
19	ShortURL A tool to shorten a long link and create a short URL that is easy to share.	0.2%
20	Lnkd.inMountain View, California, United States A URL shortener for LinkedIn content.	0.2%
21	Appsto.reCupertino, California, United States A URL shortener that specialized in iTunes links.	0.1%
22	Tiny.cc A link management platform that offers branded short links, retargeting pixels and custom keyword URLs.	0.1%
23	Sniply A simple tool that shortens links and allows users to add an overlay message to any content to include a call-to-action with each link.	0.04%
24	YOURLS A self-hosted URL shortener built in PHP.	0.04%
25	JotURLMilan, Italy A link management platform designed to help marketers track, optimize, and brand their links.	0.03%

Data updated September 17, 2025

When interpreting and using the results, please read our methodology and disclaimer.