⚡ Video Platforms in the United Kingdom

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, video platforms are used on 29.5% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top video platforms in the United Kingdom in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 87.3% share.
It is followed by Vimeo with 16.7% and TikTok with 16.6%.

YouTube 87.3%
Vimeo 16.7%
TikTok 16.6%
Wistia 1.2%
JWP 0.7%
Twitch 0.6%
Brightcove 0.5%
Vidyard 0.2%
Dailymotion 0.2%
Cloudflare Stream 0.1%
Kaltura 0.1%
Loom 0.09%
SproutVideo 0.09%
Rumble 0.06%
Streamable 0.05%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Vimeo ^(-1)
5. JWP ^(-3)
8. Vidyard ^(-2)
10. Cloudflare Stream ^(-2)
11. Kaltura ^(-5)
12. Loom ^(-2)
13. SproutVideo ^(-10)
14. Rumble ^(-1)
15. Streamable ^(-7)
16. Odysee ^(-2)

✨ Best Video Platforms

Below is a more detailed list of the top 25 of the 28 video platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	87.3%
2	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	16.7%
3	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	16.6%
4	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	1.2%
5	JWP New York, United States A video streaming platform and video hosting service with monetization capabilities. $$$	0.7%
6	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.6%
7	Brightcove Boston, Massachusetts, United States A cloud-based online video platform focused on enterprise solutions. $199+/month	0.5%
8	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.2%
9	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.2%
10	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that leverages Cloudflare's global CDN. $5+/month	0.1%
11	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.1%
12	Loom Sydney, Australia A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos. Free$15+/user/month	0.09%
13	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.09%
14	Rumble Toronto, Ontario, Canada A video platform that describes itself as "immune to cancel culture". Free$9.99/month	0.06%
15	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.05%
16	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.05%
17	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.05%
18	Panopto Pittsburgh, Pennsylvania, United States A comprehensive video platform designed specifically for education. $7,500+/year	0.02%
19	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.02%
20	Bilibili Shanghai, China A Chinese video sharing platform that hosts user-generated content. Free$4.99/month	0.02%
21	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.01%
22	Dacast San Francisco, California, United States A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics. $39+/month	0.01%
-	Uscreen North Bethesda, Maryland, United States An all-in-one membership platform designed for video creators to host, distribute, and monetize video content through subscriptions and on-demand access. $49+/month	0.009%
24	VK Video Moscow, Russia A video platform that is part of the ecosystem of the Russian social network VK. Free	0.006%
25	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.004%

👉 See Also

🌎 Video Platforms in other countries

Data is based on the analysis of 157,470 websites from the United Kingdom.
Statistics were last calculated on March 26, 2026.
For details, see our methodology and disclaimer.