Microsoft Advertising Tracking

Microsoft, Redmond, Washington, United States

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

According to our data, Microsoft Advertising Tracking is the 5th most popular ad tracking tool on the web.
It has 6.9% of the ad tracking market share and is present on 0.9% of all websites.

📊 Rankings and Market Share

🏆 Microsoft Advertising Tracking Awards

⚡ Sites Using Microsoft Advertising Tracking

We have data on 28,466 websites that use the Microsoft Advertising Tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using Microsoft Advertising Tracking is linkedin.com.

#WebsiteRankCountryLanguage
1 linkedin.com #9 United States English
2 vimeo.com #23 United States English
3 wyze.com #49 English
4 wordpress.com #83 United States English
5 softonic.com #112 Spain European Spanish
6 jotform.com #173 United States English
7 notion.com #186 United States American English
8 wise.com #231 United Kingdom American English
9 swagbucks.com #319 United States English
10 airbnb.com #340 United States English
11 semrush.com #378 United States English
12 mayoclinic.org #391 United States English
13 ixl.com #484 American English
14 audible.com #543 United States American English
15 player.vimeo.com United States English
16 nykaa.com #609 India English
17 americanexpress.com #988 American English
18 garmin.com #991 United States American English
19 change.org #994 American English
20 wetransfer.com #995 Netherlands English

📈 Usage Statistics

Most of the sites that use Microsoft Advertising Tracking:

Most of the sites using Microsoft Advertising Tracking are from the United States, the United Kingdom, and Germany.

  • United States 34.8%
  • United Kingdom 12.9%
  • Germany 8.5%
  • France 4.3%
  • Netherlands 4.2%
  • Australia 3.6%
  • Canada 3.5%
  • Spain 2.5%
  • Poland 1.8%
  • Other 23.9%

Most Microsoft Advertising Tracking users speak English, German, or French.

  • English 72.3%
  • German 6.7%
  • French 3.9%
  • Dutch 2.9%
  • Spanish 2.5%
  • Italian 1.4%
  • Polish 1.3%
  • Portuguese 1.2%
  • Chinese 1.1%
  • Other 6.7%

The Microsoft Advertising Tracking tool is especially popular on .com and .co.uk top-level domains.

  • .com 59.9%
  • .co.uk 5.7%
  • .de 4.5%
  • .nl 2.4%
  • .com.au 2.3%
  • .fr 1.7%
  • .org 1.5%
  • .ca 1.5%
  • .net 1.3%
  • Other 19.2%

The primary market segments for websites utilizing Microsoft Advertising Tracking include online shopping, business, and marketing and merchandising.

  • Online Shopping 29.2%
  • Business 16.5%
  • Marketing/Merchandising 11.2%
  • Fashion/Beauty 6%
  • Travel 4.1%
  • Internet Services 4%
  • Software/Hardware 3.9%
  • Finance/Banking 3.6%
  • Health 3%
  • Other 18.5%

🕵️ Similar Technologies

These are some of the best Microsoft Advertising Tracking alternatives.

RankName
1
Meta Pixel
Menlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.
3
Pinterest Analytics
San Francisco, California, United States

Shows you what paid and organic published content resonates most on Pinterest.
4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.
7
X Pixel
Bastrop, Texas, United States

Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Microsoft Advertising Tracking?

Microsoft Advertising Tracking is owned by Microsoft Corporation, headquartered in Redmond, Washington, United States.

Which country uses Microsoft Advertising Tracking the most?

The majority of Microsoft Advertising Tracking users are from the United States.

Who uses Microsoft Advertising Tracking?

According to our data, Microsoft Advertising Tracking is used on thousands of sites, including such established ones as linkedin.com, vimeo.com, and wyze.com.

Is Microsoft Advertising Tracking used on government websites?

In total, we found Microsoft Advertising Tracking on 3 government sites in the United States.

Do academic institutions use Microsoft Advertising Tracking?

Yes. Overall, we know of 59 academic websites in the United States that use Microsoft Advertising Tracking.

How does Microsoft Advertising Tracking stack up against the competition?

Microsoft Advertising Tracking is a moderately popular ad tracking tool, ranking ahead of 10 other ad tracking tools we track.

What are the alternatives to Microsoft Advertising Tracking?

Alternatives and possible competitors to Microsoft Advertising Tracking may include Meta Pixel, Pinterest Analytics, and LinkedIn Insight Tag.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.